Short-term decision making has dominated economic, environmental and social governance in recent years. Economic decisions in particular have appeared to be made without proper long-term foresight. In this episode of Fisher German talks, we highlight the importance of thinking long-term when you’re planning a sustainable business. Here’s how to plan effectively for the future.

Andrew Bridge, Managing Partner at Fisher German, is joined by Sarah Walker-Smith and John O’Brien. Sarah is CEO of Ampa, Chief Executive of Shakespeare Martineau, Chair at the Eden Project Morecambe, Past Governor at NTU and advisory board member at Anthropy. John is the Founder and Chairman of Anthropy, and the Former EMEA Managing Partner of Omnicom’s 100 Agency Group and a veteran of the British Army. He has over 40 years of multi-sector leadership experience and has run organisations in over 20 countries, and is a best selling business author with a WH Smith no3 & Forbes Top 125 Leader’s Read.

Together they discuss the importance of a purpose-driven business model (one that goes beyond short-term profits), connecting personal purpose with business (Sarah discusses the ways in which she uses workshops and initiatives to inspire innovation), and the evolution of corporate responsibility to ESG governance (the focus should be on embedding ethical practices into a companies DNA, John explains).