Most prospecting fails because it starts at the surface.

Josh Adelsberg walked you through how to shift from generic outreach to true value selling, starting before you even book the meeting.

Learn how to identify business-critical problems, connect them directly to your solution, and craft messages that show real impact, not just features.

This session is all about moving beyond “just checking in” and into messaging that resonates with the priorities your buyers care most about. 

You'll Learn:

• How to spot and speak to business-critical problems that drive urgency
• A step-by-step breakdown from problem to impact to outreach
• Messaging techniques modern sellers use to build momentum and book meetings

The Speakers:

James Buckley and Josh Adelsberg

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