Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.)
We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that work in a modern content environment. Shane and Joe from Contently joined Sonia in a wide-ranging conversation, to talk about what might be their favorite topic — how timeless storytelling techniques can benefit 21st-century content.
Rather than cut the conversation artificially short, we’ve broken this into two parts for you.
In this 19-minute episode, Shane and Joe talk about:
What happens in our brains when we hear a good story
The 4 elements of great storytelling
What brands get wrong with storytelling
The data-driven secret to a breakthrough content strategy
The simple formula for building an audience that loves you
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