Transcripts
Welcome back my Mesra Marketing Tribe.
Speaker:Today we're gonna be talking about how to rank on page one of Google utilizing seo.
Speaker:And if you're not familiar with SEO or you're like, what is seo?
Speaker:Well, SEO stands for Search Engine Optimization, and it's a process of
Speaker:optimizing a website so that you can improve its visibility in the search
Speaker:engine results page, also known as SERPs.
Speaker:And it's important for business owners, for law firms, for doctors, for anyone who
Speaker:wants to get more business because if you can organically increase more traffic to
Speaker:your website, that's going to in turn lead to more leads coming in to your business
Speaker:and that's gonna increase your revenue.
Speaker:So the more.
Speaker:, digital real estate you have on Google, the more opportunities that
Speaker:you're gonna have to get leads.
Speaker:And I've sold all types of advertising in the past.
Speaker:I've managed pay per click campaigns, which is a Google section at the
Speaker:very top that says Sponsored.
Speaker:And while that's effective, sometimes it can be cost-prohibitive for
Speaker:many businesses to utilize that.
Speaker:What's important to know about paid campaigns such as PPC campaigns
Speaker:is that once a budget runs out for the day, let's say that you're
Speaker:allocating a hundred dollars a day.
Speaker:Well, once that a hundred dollars is gone, then guess what?
Speaker:Your ads are also going down.
Speaker:So what I love about organic traffic and SEO is that if you are.
Speaker:Able to get yourself to rank on page one of Google, then for the most part,
Speaker:you're gonna stay there until someone else, ranks higher than you obviously.
Speaker:But you're gonna stay there for, the whole time that you're actually ranking.
Speaker:And when it comes to seo, there's a lot of different things that go into seo,
Speaker:but some of the most important things are things like title tags, meta descriptions,
Speaker:header tags, creating the right content and creating the right structure.
Speaker:So I'm gonna break it down for you guys in terms of what some of these
Speaker:things are and what you need to know.
Speaker:one of the most important things to me when I look at a website is if it's.
Speaker:Taking advantage of putting in appropriate title tags and meta descriptions for
Speaker:each page of the website, then that can negatively impact search rankings,
Speaker:however, going into an existing website and actually updating those title tags
Speaker:and descriptions to make sure that they are search engine optimization
Speaker:friendly, that's something that can be done and also, When you look on
Speaker:Google and you see a search results page, the meta title, just so you
Speaker:know, is usually like the title that shows at the top of a search result.
Speaker:And the description is the one or two sentences that is a
Speaker:short summary underneath that.
Speaker:And the other thing that you wanna do is you wanna make.
Speaker:That you're researching keywords because keywords are important
Speaker:when it comes to search engines and how they're ranking content.
Speaker:And you have to become good at doing keyword research to really
Speaker:identify specific keyword phrases that people are searching for.
Speaker:When it comes to your particular business or industry, and there
Speaker:are tools that can guide you when it comes to keyword research.
Speaker:So some of the tools that I would recommend are Google
Speaker:Keyword Planner, s e m, rush.
Speaker:I'm actually gonna get into a lot more detail about S SCM Rush later in this
Speaker:episode because I absolutely love it and there's so much you can do with that,
Speaker:but it's really important to make sure.
Speaker:That you are utilizing the right keywords.
Speaker:So personally, how I do this for my clients is I like to determine
Speaker:what type of business that they want to get more of coming into.
Speaker:Right?
Speaker:Either their law firm or their, medical practice or whatever it is that they do.
Speaker:And then I also wanna determine what the cities are.
Speaker:And the suburbs and the zip codes and the areas that they
Speaker:want to draw in clients from.
Speaker:Because some businesses are more localized and some people are licensed
Speaker:to practice in certain counties and, and not necessarily all over.
Speaker:And we wanna make sure that you're getting clients and leads from the appropriate
Speaker:areas and demographics that you want.
Speaker:when you take all that information, right, you can put together a
Speaker:strategy in terms of what are the key words that are important that
Speaker:you would want to show up for.
Speaker:You can also do research on your competition to see what
Speaker:are they ranking for, and maybe you want to rank for those two.
Speaker:And one thing I'm gonna point out that's really important is a lot of times
Speaker:people think that, oh, I wanna rank for, A word that they think, oh, that's
Speaker:where all the business comes from.
Speaker:But what you have to realize and be realistic about is that it's
Speaker:gonna take years or months even and, lots of investment to rank for
Speaker:something that's very competitive.
Speaker:Like if you're trying to rank for the key word attorney in Los
Speaker:Angeles, well that's gonna take a.
Speaker:Of work to get yourself to rank for that, cuz that's a very broad keyword.
Speaker:However, if you are an attorney in Los Angeles, you can say,
Speaker:well these are the type of cases that I like to get into my firm.
Speaker:like I wanna get cases for workplace injuries.
Speaker:I wanna get cases for people that were injured in an accident, right at
Speaker:a construction site or accidents at work where they slipped and they fell,
Speaker:or they injured themselves somehow.
Speaker:Well, you can come up with a strategy around that.
Speaker:You can come up with a strategy on something more niche.
Speaker:Of a sub practice area within personal injury that you want to rank for.
Speaker:So you could say, well, I wanna, I wanna get cases that have to do with,
Speaker:you know, slip and fall injuries.
Speaker:And if that's the case, then you can develop a strategy, A what keywords.
Speaker:potential clients are likely to type into Google when they're looking to hire an
Speaker:injury attorney because they had a slip and fall accident and now they're injured.
Speaker:And if you look at the strategy that way, you can come up with many keywords.
Speaker:Some of these can be long-tailed keywords and long-tailed keywords
Speaker:are just basically longer keywords.
Speaker:It could be.
Speaker:Can I get compensated for my slip and fall injury at work?
Speaker:So it could be the keyword could be slip and fall injury at.
Speaker:right?
Speaker:That can be a key word because somebody might type something in to Google,
Speaker:searching for information about that, and if you have created content and you have
Speaker:done SEO to rank high for that keyword and your ranking on page one, then it's
Speaker:very likely that they may click on your website, they'll go to your website.
Speaker:And they may contact you via phone call filling out the form.
Speaker:And it's also a good idea to have a chat feature on your website as well,
Speaker:because I've noticed when you have a live chat feature it drastically
Speaker:increases the number of leads that you get in and conversions from your website.
Speaker:So if you don't have a live chat feature, definitely think about
Speaker:incorporating those into your website.
Speaker:And I just wanna go back to one more point.
Speaker:So when it comes to meta titles and descriptions you also want to be cognizant
Speaker:of something called header tags, which are, for example, H one, H two, H three.
Speaker:And what those are used for is to structure content on a page and tell
Speaker:the search engines, Hey, these are the most important pieces of information.
Speaker:on this page, in this article, whatever it happens to be.
Speaker:So what I wanna talk about right now is on page optimization.
Speaker:And on page optimization means that you're creating high quality content,
Speaker:and that is one of my favorite ways.
Speaker:To rank on page one of Google.
Speaker:And here's the thing, Google wants to create a great user experience
Speaker:for its users and it wants to reward people who create valuable information,
Speaker:who answer questions that their are potential clients may have.
Speaker:So the way that you can do this is by creating content consist.
Speaker:, and you do that by having a blog on your website.
Speaker:Every time you publish a new article, it counts as an
Speaker:additional page to your website.
Speaker:So when you think about it this way, let me give you an example.
Speaker:If your competition has a website that's 20 pages and you're posting
Speaker:10 blogs every single month, and they're not, well, guess what?
Speaker:At the end of the year, you're gonna have 120 additional pages,
Speaker:plus your main pages that you had.
Speaker:So maybe they were, you also had 20 pages.
Speaker:Your website is gonna be 140 pages.
Speaker:While their website is only 20 pages, Google's gonna say, Hey, thank you for
Speaker:creating all this valuable content.
Speaker:We're gonna reward you because you have been creating content.
Speaker:Consistently and creating fresh, relevant content, we're gonna rank you higher.
Speaker:Not only that, that's gonna give you 140 more opportunities
Speaker:to rank on page one of Google.
Speaker:if you want 140 more opportunities to get potential leads, that's essentially
Speaker:what that's gonna do for you.
Speaker:I'm really a big fan of creating content cuz that's what Google wants, right?
Speaker:And the businesses that understand the value of creating content in terms of.
Speaker:You know, content on articles that go on a website and blogs,
Speaker:well, they're getting rewarded.
Speaker:And when you look at websites that rank high organically, you
Speaker:probably have noticed a lot of time.
Speaker:It's like the direct recites and things like that.
Speaker:Well, what do they have in common?
Speaker:It's like they have millions of pages.
Speaker:, right Of content, content, content, content, content is king.
Speaker:Remember that guys.
Speaker:So always be creating content, but don't just randomly create content.
Speaker:It has to be done strategically.
Speaker:One of the mistakes that I see is you know, businesses hire someone to create
Speaker:content, and the content is not seo.
Speaker:The content needs to be SEOed so that there's a strategy in place so that it
Speaker:will rank for what it needs to rank for.
Speaker:Cuz otherwise you're just creating content that no one can find.
Speaker:And then thus no one's coming to your site, your website's not
Speaker:getting traffic and therefore you're not getting leads, right?
Speaker:So if you're gonna create content, make sure that there's a strategy behind.
Speaker:before you just start randomly creating content.
Speaker:What's your strategy?
Speaker:Right, and this is what I, you know, do for my clients all the time, is
Speaker:I help them develop a strategy based on their business goals and what they
Speaker:want to accomplish, and only then do we move forward and we create content.
Speaker:It's based off of that.
Speaker:The other thing that's really important when you're creating
Speaker:content, Is understanding that alt tags for images are very important.
Speaker:And if you don't know what this is, is that Google cannot read images.
Speaker:It doesn't know what it's about.
Speaker:So what you have to do when you're uploading an image, let's say to WordPress
Speaker:to put on a blog is you have to go behind the scenes and you have to put an alt
Speaker:tag, which is basically the description.
Speaker:What is that image?
Speaker:and this way when you go to Google and you see the different tabs of, you
Speaker:know, news and images, you click on images, you'll see that images come
Speaker:up on Google under the images tab.
Speaker:And then if you go to a particular image and you click on it, it will take you back
Speaker:to the website where that image was found.
Speaker:And that's really important cuz otherwise if people aren't finding those
Speaker:images, you're also missing out on that opportunity of getting links back to
Speaker:your website coming in from the images.
Speaker:The other thing that's really important now is you need to pay attention to
Speaker:this, is on social media platforms.
Speaker:Like I've noticed this on Twitter, on LinkedIn and other platforms,
Speaker:is when you are uploading an image.
Speaker:, it's asking you to put alt tag information there.
Speaker:What is it about?
Speaker:And if you're lazy and you just skip that part, well guess what?
Speaker:That image is not going to also show up in the search results page, which
Speaker:would've been one more opportunity for you to get exposure back to your website.
Speaker:So now even the social media platforms are really using SEO in
Speaker:terms of how they are putting content out there and how this content is
Speaker:getting indexed on Google as well.
Speaker:So you wanna make sure that you are putting best practices in place also for
Speaker:your social media platforms that you're.
Speaker:So now I'm gonna talk about off page optimization.
Speaker:So things like link building and claiming your local directory listings.
Speaker:And that's really important.
Speaker:So with that, you wanna make sure that you're increasing the number
Speaker:of quality inbound links that are coming in back to your website.
Speaker:One of the ways to do this is also through publishing press releases, press releases
Speaker:come from links that are considered to be powerful and authoritative.
Speaker:So it does positively impact, your website to have an inbound link
Speaker:coming in from a press release.
Speaker:the other thing that's really important is the directory listing.
Speaker:So if you can get some inbound links from directory listings,
Speaker:those are also really, really good.
Speaker:For off page optimization.
Speaker:, and then also if you have.
Speaker:You know, local directories, like for example, Google My Business you wanna
Speaker:make sure that those are claimed, that you have tied them to yourself, that
Speaker:you're the owner of that listing, and then you're also, posting content there.
Speaker:and you are optimizing your listing to make sure that you filled out
Speaker:as much information as possible.
Speaker:And you've included some content in there that is keyword rich as well.
Speaker:But the most important thing too, with local listings like Google my
Speaker:business, is you have to get reviews because if you notice the people
Speaker:that rank higher locally, They're the ones that have more reviews.
Speaker:So it's also rewarding you based on who has more reviews or not, because they're
Speaker:considering you to be more trustworthy.
Speaker:If you're getting more reviews coming in and they're considering
Speaker:you to be like, oh, this is actually an active business that is real.
Speaker:They're operating.
Speaker:They're not just an old business that might have gone still.
Speaker:They forgot to take their listing down.
Speaker:Right?
Speaker:So those are things to consider.
Speaker:The other thing that's really important now more than ever is making sure
Speaker:that your websites are optimized for mobile platforms, whether it's an
Speaker:iPhone, whether it is on your iPad, you know, you wanna make sure that
Speaker:they're also loading quickly because there's something called site speed.
Speaker:And that does also impact SEO score if your site speed is slow, then there are
Speaker:ways that you can improve your site speed.
Speaker:I'm gonna talk about that a little bit later, but you wanna make sure that,
Speaker:you know, you're optimizing your images.
Speaker:There are plugins where you can use to do that on WordPress.
Speaker:And then also that you are setting up tools to track.
Speaker:What type of traffic you're getting, such as Google Analytics, because
Speaker:you wanna see like how the SEO is impacting, you know, the results
Speaker:of what you're doing or not doing.
Speaker:All right.
Speaker:The other thing that's really important to talk about now is, I mean, as you've
Speaker:been hearing, like AI is really taking over 2023, and you have to also account
Speaker:for voice searches because those are becoming very popular with things
Speaker:like Amazon Alexa and Google Home.
Speaker:So when people are searching.
Speaker:something with their voice.
Speaker:It tends to be more of like they would talk naturally.
Speaker:So those keywords are long tailed and you wanna make sure that you're also
Speaker:optimizing for these type of long tailed queries by including natural language and
Speaker:the longer tail keywords in your content.
Speaker:The next thing I want to talk about are featured snippets.
Speaker:And what those are, basically answer boxes that show up at
Speaker:the top of the search results.
Speaker:And they're designed to give people a quick and, precise answer to
Speaker:what they searched for online.
Speaker:And you can optimize these featured snippets by basically making sure.
Speaker:That you're using header tags to structure your content.
Speaker:You're making it easy for search engines to understand your content.
Speaker:You're putting in, questions that people would normally like type in when they
Speaker:were looking for an answer to something.
Speaker:Cuz when you do that, Google may select.
Speaker:your content as a snippet to actually show in the search results page, and that's
Speaker:going to give you even more exposure on the search results page and in return get
Speaker:you more traffic back to your website.
Speaker:So that's really important as well.
Speaker:All right, so I wanna, go back.
Speaker:I wanna talk about some of my favorite tools for SEO that you can use.
Speaker:So one of my favorite plug-ins for WordPress websites, and
Speaker:I've been using this for so many years, it's called Yost seo.
Speaker:That's Y O A S T.
Speaker:I'm actually gonna link all of these in the show notes for you guys, so make
Speaker:sure that you check out the show notes.
Speaker:But Yost SEO is great because it actually.
Speaker:Gives you the green light if you've done SEO properly, and when you click
Speaker:on The section where it says, okay, why is this light green or yellow?
Speaker:You can see which components of SEO are missing that you may
Speaker:need to add or modify, and it literally serves as a guide.
Speaker:Makes it really easy.
Speaker:The other one that I absolutely think is important is Google
Speaker:Analytics, because you do want to be tracking your website traffic.
Speaker:You wanna see where it's coming from.
Speaker:You wanna see what traffic is coming organically.
Speaker:and what traffic is coming from.
Speaker:Result of paid ads, all of that and hand in hand.
Speaker:With Google Analytics is the Google search console, so you wanna use that to
Speaker:really measure your website performance.
Speaker:And you also want to see if there's any errors on your
Speaker:site that may need to be fixed.
Speaker:Because let's say you had a link, it's broken, well that should be fixed.
Speaker:And then also you can track back links as well.
Speaker:But my personal favorite tool that I.
Speaker:Is an all-in-one platform that just includes everything you
Speaker:would need is called s e m Rush.
Speaker:And I'm gonna actually log into one of my accounts right now so I can talk to you
Speaker:guys about all the features that it has.
Speaker:So it does a lot of different tabs.
Speaker:So it's got like, you know, seo, local SEO o it even has a
Speaker:social media section where.
Speaker:Directly manage your social media within the platform, which is cool.
Speaker:But what's really useful I like is, I mean, there's so many things, right?
Speaker:But it's like it has competitor analysis tools so you can actually
Speaker:see what your competitors are doing.
Speaker:Cuz if they're ranking on page one, , and that's your goal?
Speaker:Well, it's really good to have that intel to see what they're doing, where
Speaker:are their back links coming from?
Speaker:What kind of content are they creating?
Speaker:what kind of keywords are they ranking for?
Speaker:Maybe these are keywords you didn't think about that you should be ranking
Speaker:for, but now you have a little bit more.
Speaker:inspiration and ideas to say, oh yeah, you know what, that is a good keyword.
Speaker:We should be ranking for that as well.
Speaker:So, within then, CM Rush for the competitor analysis tools.
Speaker:There's traffic analytics, there's organic research, there's advertising research,
Speaker:and there's a social media tracker.
Speaker:So it has all of those features.
Speaker:it also has content marketing tools, and this may depend on which plan
Speaker:you get, there are different plans.
Speaker:Some plans will include certain features and some you might have to pay extra for.
Speaker:But you can do topic research you can have like a SEO content template.
Speaker:You can even do like a content audit, like lots of different things.
Speaker:The other feature that I really like is their backlink analysis tools.
Speaker:And that's great because you can see, and track inbound links to see what
Speaker:kind of back links that you are getting.
Speaker:And sometimes also random websites will, link back to your site, but
Speaker:they're not quality sites and you have to make sure that you go back
Speaker:in and get those removed as well.
Speaker:That's important And then it also has link building tools where you
Speaker:can literally create different campaigns to do outreach to people
Speaker:and say, Hey We are looking to get some inbound links to our website.
Speaker:Maybe we can give you a link, a quality link, and you can give us one back.
Speaker:So you can actually do those kind of campaigns as well, which I
Speaker:think is really, really useful.
Speaker:And then it also has detailed reporting, but the cool thing
Speaker:is, is you can set up different.
Speaker:Campaigns to track.
Speaker:They call projects and you can set them up according to different areas and you
Speaker:can say, okay how is this area performing?
Speaker:Because maybe we have three locations of an office versus another office.
Speaker:And you can also set up alerts.
Speaker:Will, it will tell you.
Speaker:The rankings and position of particular keywords that you're tracking.
Speaker:So it'll say, oh, this keyword went up by 10 positions.
Speaker:This one went down.
Speaker:This one, you know, is now ranking even higher.
Speaker:And that's really useful information and data because that's gonna allow
Speaker:you to see if your efforts are going in the right direction and you're gonna
Speaker:be able to see what's ranking without having to manually look at everything.
Speaker:And then you can actually.
Speaker:C that over time it's actually increasing.
Speaker:So if I'm looking at like one of my accounts right now, it's saying,
Speaker:visibility has increased by over 5%.
Speaker:So I know that the efforts that I'm doing are working because I'm also seeing a big
Speaker:jump in the positions where a lot of these rankings have jumped by over 94 positions.
Speaker:so like the ranking.
Speaker:On page one for all the keywords that I did create quality content for.
Speaker:And that's huge because if you're doing these efforts, you wanna make sure that
Speaker:your strategy's working, and if it's not working, then you need to pause,
Speaker:take a look at the strategy and figure out how to improve that strategy.
Speaker:So absolutely love that tool.
Speaker:and then some other tools also screaming Frog is also good for identifying
Speaker:broken links, our duplicate content and other technical issues related
Speaker:to SEO when it comes to websites,
Speaker:and then keywords everywhere I like as well.
Speaker:It's, it's actually pretty inexpensive.
Speaker:I think it's like under $10 a month to get a membership for that one.
Speaker:and you can use it for keyword data.
Speaker:You can check out search volume, you can check out a lot of other,
Speaker:you know, features that might come in handy if you're planning even
Speaker:to set up a paid ads campaign.
Speaker:And then Moz is another one, m o z.
Speaker:And that's also good for tracking search rankings, analyzing
Speaker:different backlinks and also.
Speaker:You know, seeing if there's any technical issues when it
Speaker:comes to seo on your website.
Speaker:So those are all the tools.
Speaker:I will link my favorites in the show notes, so definitely check out the show
Speaker:notes, but just know that you do want to.
Speaker:Do the best practices out there when it comes to seo.
Speaker:And sometimes, you know, the stuff changes really fast.
Speaker:So the other thing I will say, and it is important to stay educated and to keep
Speaker:learning and to expand your knowledge because SEO changes really quickly.
Speaker:Social media definitely changes very quickly.
Speaker:And if you don't know how these changes, Certain things, then
Speaker:you're gonna get left behind.
Speaker:So you have to consistently learn what are the new you know,
Speaker:algorithms that are coming out.
Speaker:What are the new tools that are coming out they can use, that'll be helpful.
Speaker:So there's just a lot that goes into marketing.
Speaker:I mean, when you're doing it the right way, you really, really have to
Speaker:have the understanding of the right tools to use the right structure to
Speaker:set things up, the frequency, and, you know, have the right strategy.
Speaker:And then how do you tie all that together, right?
Speaker:You have to tie it together and you know, that's why a lot of business
Speaker:owners are trying to do some of this stuff themselves, but it doesn't
Speaker:work because you may not know what's involved in terms of the backend.
Speaker:You may not understand how things change quickly and how you have to change.
Speaker:So it's best to consult a marketing strategist to, you know, this
Speaker:is what they do and they know.
Speaker:Changes to make, they know how to improve things.
Speaker:Because even if you have had SEO done by a previous vendor, well
Speaker:maybe they actually didn't do.
Speaker:As well as, you know, they could have, maybe there's some gaps there.
Speaker:Maybe there's some things that they did wrong.
Speaker:And it doesn't mean that it doesn't work, it just means that
Speaker:it didn't work for you at the time.
Speaker:So don't give up on it because SEO is alive and well.
Speaker:It definitely works.
Speaker:And I know that I've gotten a lot of my clients on page one of Google.
Speaker:I've gotten myself on page one of Google for many keywords.
Speaker:and it just takes a little bit of effort and time and planning and a strategy.
Speaker:So, if you need help with your marketing strategy, feel free to reach out to me.
Speaker:My information is in the show notes, but I hope you guys enjoy this episode,
Speaker:and I definitely am a big fan of seo.
Speaker:I feel like if you take the time to invest into seo, even if you were to
Speaker:retire or you were to sell your business, That website becomes a digital asset
Speaker:that you can sell because you've taken the time and the effort to get it to
Speaker:rank and it's, generating traffic.
Speaker:So people will buy digital assets like that.
Speaker:It's already a website that's created.
Speaker:All they would have to do is change out the name of, you know,
Speaker:your business to their business.
Speaker:So if you were to retire and you wanted to sell it, or if you wanted
Speaker:to go into a different industry, that's also a great business.
Speaker:So those are some things to think about, but thanks for tuning in.
Speaker:If you enjoy this episode, share it with your friends and go ahead and take a
Speaker:moment to leave me a five star review.
Speaker:If you are getting value from all the content that I'm creating, go on
Speaker:Apple Podcast and leave me a review.
Speaker:And I've actually put the link to do that as well in the show notes and
Speaker:I'll talk to you guys on the next one.
Speaker:Thank you for listening to the Mesmerizing Marketing Podcast.
Speaker:If you found this episode valuable, please subscribe to the show so
Speaker:you don't ever miss an episode and also share it with your friends.
Speaker:Dimple would be so grateful if you could take a minute to leave
Speaker:a review and visit the podcast website to check out all the latest.
Speaker:At www.mesmerizingmarketingpodcast.com.
Speaker:That's www.mesmerizingmarketingpodcast.com.
Speaker:And follow Dimple on Clubhouse.
Speaker:Her handle is Marketing Expert and also join her mesmerizing marketing club.
Speaker:Also on Clubhouse for live rooms, on top marketing strategies for
Speaker:entrepreneurs and business owners who want to mesmerize their marketing.
