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WHAT HAPPENED NEXT? Stihl Revisited featuring Robin Lennie
Episode 12519th September 2024 • INSIDE AGRI-TURF • Chris Biddle
00:00:00 00:34:56

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Chris Biddle revisits a 2020 interview with Robin Lennie, former Managing Director at Stihl GB recorded during COVID-19 restrictions.

The conversation highlights Robin’s 30 year career, Stihl's business growth, and the impact of the pandemic on his retirement plans. It also explores the dynamics between manufacturers and dealers, especially relating to changes in distribution channels and strategies as Robin reflects on the importance of effective communication in managing change.

The episode concludes with Chris discussing the dealer reaction to Stihl's recent policy changes and emphasizes the need for maintaining strong dealer relationships.

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