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Why Social Media is a Public Sector Superpower
Episode 6516th June 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:45:51

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Social media is the number one topic that public sector pros want to discuss with me. 

From how to develop a strategy to how to manage a crisis and everything in between. 

So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications. 

In this show I’m making a case for social media as a superpower to drive public awareness, engage niche audiences while empowering citizens to take a course of action based on trusted information. 

Coming up in the show: 

  • Why some public sector agencies have this superpower, and others don’t!  
  • How to get your social media superpowers charging on all cylinders   
  • I speak to Christine Townsend, President of PIO Toolkit who recognised the struggles of public information officers in the United States in dealing with social media communications


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.