In this episode, Tom emphasizes the significance of authenticity and connection for podcast hosts. He highlights the power of having a promo code for podcast advertising, which can greatly enhance its effectiveness. Tom also stresses the importance of consistency in podcasting, from posting regularly to staying focused on specific topics. Moreover, he shares that being a skilled content creator is the key to success in the marketing and advertising realm, particularly in the world of podcasting. Tune in to gain valuable insights on how to thrive as a podcast host and marketer.