🎧 What Happens When You Bet $1 Billion on Something You Don’t Own?

What if the smartest move your company could make… is backing something you don’t control?

In a world where most partnerships are built around contracts and control, this episode unpacks IBM's billion-dollar bet on Linux—an open-source movement that no one owned. For today’s sales and marketing leaders, it’s a masterclass in how modern partnerships can break the mold and drive unexpected growth.

• Discover how to reframe what a "partner" is—and why the next big opportunity might not be another company.
• Learn why aligning with a trend or movement can generate more value than owning the product itself.
• See how investing boldly in innovation (not ownership) can unlock massive brand credibility and long-term returns.

Tune in now to learn how IBM’s radical partnership strategy with Linux can reshape how you think about your own growth moves.

New episodes Monday, Wednesday and Friday.

More from Phil Hayes-St Clair:

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This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

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