In this episode of Take-Away with Sam Oches, Sam talks with Susan Taylor and Noah Burgess, the CEO and director of R&D for Juice It Up, a Southern California-based juice, smoothie and bowl concept with about 90 locations in four states. Juice It Up was one of originators of this booming category of juice concepts that are introducing the U.S. to a wide range of superfood and functional ingredients, and Susan and Noah joined the podcast to talk about how the concept is making both a business and menu case for these unique ingredients while meeting the needs of its customers and franchisees.

In this conversation, you’ll find out why:

• There’s a time and a place for outside the box menu innovation
• You should watch other categories for innovation opportunities 
• Customers and guests are equally impacted by the innovations on your menu
• TikTok is introducing the world to new foods and flavors
• Your most loyal customers are a perfect focus group  

Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.