Lyndsay Phillips on content marketing, business planning and beating your inbox - MAF156

My guest on the show this week is Lindsay Phillips.

We talk about content marketing, business planning and some great productivity tips, including how to beat your inbox.

Welcome to episode 156 of the Marketing and Finance Podcast.

We chat about:

• Why outsourcing is good for business
• What Lyndsay’s definition of content marketing is
• Lyndsay’s process for onboarding new clients
• Why businesses need to get the basics right
• Good and bad business experiences
• How to deal with your inbox

Who is Lindsay Phillips?

Lyndsay’s a content marketing expert who helps businesses to grow. She decided to be her own boss when she had children, and set up Smooth Sailing, providing virtual assistant support.

As the business grew, she realised she loved the social media aspect more than the admin tasks. To scale, Lyndsay niched into content marketing and found not only was she more passionate about her work, but she gained more clients as well.

Her niche audience is solopreneurs or people with a small team, who want to grow quickly but are limited by time and knowledge and want expert support.

Links and Show Notes.

For links to the books and apps mentioned by Lindsay, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk0