How do you tell a story that makes an impact? Today we're talking with content creator Khalil Garriott, Director of Branded Content and Executive Editor at James Madison University, about storytelling, thinking like a journalist, and why your content should celebrate -- not sell.

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

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Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/be-first-second/

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