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How to Make Sales on TikTok // Shelby Kincer
Episode 201st January 2024 • Six Figure Business Mastery • Kirsten Graham & Jeanne Willson
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In this episode of How to Make Sales on TikTok, we dive into the world of TikTok marketing with a special guest, Shelby Kincer.

Discover how to leverage TikTok to boost your sales and engage with your target audience effectively. Whether you're new to TikTok or looking to enhance your existing strategy, this episode has valuable insights to help you succeed.

1. Introduction to TikTok Marketing

Understand the potential of TikTok as a marketing platform.

Shelby shares her journey and success in using TikTok for sales.

2. Creating Engaging TikTok Content

Explore the elements of a compelling TikTok video.

Tips for storytelling, trends, and user-generated content.

3. Building Your TikTok Brand

Establishing your brand identity on TikTok.

Tips for creating a consistent and appealing profile.

4. Leveraging TikTok Features

Utilize TikTok's features like challenges, duets, and effects to stand out.

Learn how to engage with your audience through comments and likes.

5. TikTok Advertising and E-commerce Integration

Insights into TikTok advertising options.

Integrating e-commerce strategies to drive sales through TikTok.

6. Measuring TikTok Success

Key metrics to track and analyze for TikTok marketing.

How to adapt your strategy based on performance.

7. Staying Updated with TikTok Trends

The importance of staying current with TikTok trends and updates.

Shelby's tips for ongoing success in the dynamic TikTok landscape.

If you're ready to elevate your marketing game and tap into the vast potential of TikTok, this episode with Shelby Kincer is a must-listen. Get ready to create engaging content, build your brand, and boost your sales on TikTok. To connect with Shelby and access additional resources, visit The Marketing VA Advantage.

Helpful Links:

The Marketing VA Advantage 

Six Figure Business Coaching 

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

Transcripts

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Welcome to the six figure business mastery podcast, where every week,

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Kirsten and Jeannie dive into the essential topics to fuel your business

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growth, from copywriting to course creation, mindset to video marketing.

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They've got you covered tune in for expert guest interviews on all things,

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marketing and business, and learn how to work on your business, not just in it.

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So get ready to unlock your business potential and take it to the next level.

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Hi everyone.

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I'm Jeannie Wilson.

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And along with my business partner, Kirsten Graham, we have a company

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called Six Figure Business Coaching, and we help people leverage

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video and outsourcing through our program, The Marketing VA Advantage.

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But today we are excited to have my very new dear friend, Shelby

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Kintzer, and she runs an amazing agency called Collab Social.

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I'm going to tell you a little bit about her.

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She's a full service digital marketing agency that focuses on collaborations

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and connections that convert.

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So, So if you're ready to turn views into raving fans and paying

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customers, you need to come see Shelby.

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And today, she's going to talk to us about TikTok.

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So we're going to get as deep as we can into SEO and how to film videos

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to go viral because you're going to tell us some stories about some

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amazing viral happenings for your clients and to make the algorithm

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happy and turn those views into.

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So Shelby, I'm so glad you're here.

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Thank you.

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Thank you.

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Thank you so much.

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I'm so excited to be a part of this and I'm excited to get a chance to

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chat with everybody about TikTok, which I know is one of those things

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that eludes a lot of business owners.

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We have a lot of people who are a little weary about TikTok.

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We have a good amount of people who are like, I want to try TikTok, but

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I don't really know where to start.

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And so I think it's awesome to get a chance to break that down and make

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it a little bit more accessible.

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Yep, you're speaking our language.

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So that's where we'll start.

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Tell us.

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What we need to know about TikTok and how valuable it is.

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For sure, yeah.

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I'm gonna, I'm looking at my notes, I took a lot of good notes for you guys,

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but I'm gonna go through each piece by piece, and then if there are questions,

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or if you have things that you don't understand, I did preface all of this,

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Jeannie, that it's a big thing, so we're gonna jump right in, but It's a lot to

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take in not to be discouraged by doing it because it's really worthwhile for a lot

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of businesses, but it's something that you want to make sure that you're taking

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in slowly and understanding and adapting.

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So if you have any questions and definitely let me know the easiest

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way that I can frame to you guys about tick tock in the way that

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the SEO has come about is it is no longer a social media platform.

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as much as it is an SEO platform, but it still needs to be a social media platform.

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So I know that's a little confusing, but what that really means is TikTok

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is gunning to be a top search engine.

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It wants for you to be able to type in whatever it is that you're

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looking for and be able to find it.

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Think about Pinterest and how that kind of resurged and people were able

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to search for recipes and grocery lists and everything like that.

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TikTok wants to take that over.

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They want to become one of the top search engines.

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At the same time in the same breath, it's still a social media platform.

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And with that being said, you still have to make sure that things are aesthetic,

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that things look good, that things are put together, but that's not to make

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anyone not want to be on TikTok because the first thing that happens when I say

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that is, Oh, I don't have an aesthetic life, or I don't have a perfect kitchen

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or none of that, I'm just talking about.

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General angles, general lighting, making sure that you have the things that

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are free and easy to put together to make sure that people are getting the

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type of quality content that they've come to expect with these platforms.

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So that's a quick synopsis, but the reason that it's so important

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to place all of These is because the algorithm can't place you.

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So if TikTok doesn't understand what it is that you sell, what it is

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that you do, who it is that you're targeting towards, they can't place you.

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So the more that you post random things that, you know, one thing's about cooking

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and one thing's about dogs and one thing's about business and one thing's about

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they're having a harder time placing you.

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Now, the number one feedback that I get from that is I don't want to narrow down.

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I want it to be about me.

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That's totally fine, but if you want it to be about you, then you have

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to narrow it down into specifics about you so that TikTok can grab on.

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And then once you've got the numbers, you have a lot more space for you to open

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up and do more things that you want to do because TikTok recognizes you as a

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strong, Creator who's going to continue to build a lot of views and traction.

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Yeah.

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Yeah.

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That's funny because we did that a little bit wrong when we started our YouTube

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channel years ago, where we started talking about email marketing, which at

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the time we did do some email marketing, but it wasn't our whole focus, but we

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started ranking for email marketing and we really wanted to rank for marketing,

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virtual assistants and outsourcing.

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Yeah.

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You have to be careful right from the beginning to make

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sure that you're putting.

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Things out that make sense and that are going to bring the right people to you.

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Yeah, perfect example of this is we have a client that we've worked with for several

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years now, and she is a nutritionist.

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She's in the nutrition space, but she was doing TikToks by herself,

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and it was just about nutrition.

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It was about, she's a vegan, and so some of it was about vegan, some of

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it was about activism, some of it was about eating, some of it was about

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nutrition, some of it was about gut health, some of it was about supplements,

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like the list could go on and on.

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And so when we were really able to narrow down that her niche really wanted to learn

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about how to heal your hypothyroidism naturally, and millions of views, tens

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of millions of views, and so many signups for her in all of these programs, because

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TikTok could place her in front of those people that are one, not only searching

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for that, how to heal hypothyroidism, and you got to get into the mindset of

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the person that you're targeting to as well, because that's really important.

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And I know a lot of people are like, Oh, my ideal client is not on TikTok.

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50 percent of the market is over the age of 30.

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So yes, that does mean that 50 percent of the market is under the age of 30, which

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is quite a Like a populated window, right?

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But that also means that they're and that number was a couple months ago So

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maybe I should double check on that But that also means that there are people

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who are above 30 who are interested who want to look at this content and see

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this content Research things that you're putting out there and be interested in

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that stuff And if they don't see it on tiktok, it will trickle down to reels

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and then facebook probably about three weeks later so building content for

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the people that you're really targeting towards is going to be super crucial,

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but also it's about narrowing it in so that TikTok knows where to put you in

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front of the people who are searching for this or who are watching longer videos.

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Because it's not humans who are determining what people see, it's

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bots who are determining, okay, this person watched a hypothyroidism

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video for a minute and a half.

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Let's recommend some more hypothyroidism stuff to that person because

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they're interested in that video.

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So yes, there is a lot of framework that goes into filming and editing and all

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of this stuff, but none of that matters at all, not only for views, but also

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for conversions, if people aren't super crystal clear on who you are and what

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your content is going to look like.

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Yeah, that's.

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Fantastic, and I don't know if we always think of it that way, but tell me, you

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just touched on it, and I was going to ask you about, if somebody, how do people

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find content, so is there a search bar, is it through hashtags, is it, because

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I get that once they are watching something, then TikTok is alerted, oh,

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they're interested in this, so they're going to show you more, I get that, but

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how do they get there in the first place?

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There's a couple different ways.

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One of the biggest ways is that it's recommended to them based on their kind of

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activity, kind of like we've chatted about having an interest in a specific thing.

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So, if you go in and you type into the search bar, because there is a search bar.

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So, There's two variations.

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The For You page, where TikTok recommends things, and sometimes

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it's based on your geography.

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Like, I was in Ohio a couple weeks ago, and my stuff changed from

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Florida stuff to Ohio stuff, right?

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They base it on your geography.

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They base it on different things that they think you like.

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At the root of it, like, a lot of the marketing stuff that is done,

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They're able to say, Oh, you're in this house and the person in this house

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recently ran out of this toothpaste.

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Let's remarket that toothpaste to you because you're, you probably

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like that toothpaste too, right?

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So it's gone really deep into them kind of understanding your buying habits and your

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viewing habits and everything like that.

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But if you looked up, you know, a certain type of shoes, they're going

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to start showing you more shoes like that and different things like that.

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That's more the For You page.

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They'll randomly generate things that they think you'll be interested in based

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on your age, based on your geography, based on things that you've searched.

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They'll randomly generate things that they think that you would be interested

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in, and then once you show interest in it, then they'll show you more of the

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same, whether you like it, you share it, you favorite it, you watch it.

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The other way is through the search bar.

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You go to the, it's like the second tab on the bottom of TikTok and

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it allows you to search things.

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So you can say recipes for a cold winter's night or something like that.

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Then they're like, Oh, you're interested in recipes, but they're very specific.

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The TikTok algorithm is one of the scariest algorithms that I've ever seen.

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It's very specific because if you even watch that video for five seconds longer

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than you watched one before that's the one you're going to get repeats of because

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they They really want you to stay on the platform as long as possible, make them

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as much money as possible on the platform, and really support those creators.

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They're very specific about making sure that the content is super specific

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to you and what you're interested in.

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And you can maneuver that based on likes and different

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things like that, like I said.

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And that's why one of the important goals that we have when we're working with

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clients and when you're working on TikTok.

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Is to make sure that your stuff is easily categorizable, but also to make sure

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that it's savable, it's likable, it's shareable, it's searchable, make sure

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that people are able to, oh, I'm going to tuck this away into this collection,

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or I'm going to send this to my mom because she wants to see this recipe

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or something along those lines so that people are able to Keep track of your

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content and continue to watch that stuff.

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Yeah, that's fantastic.

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One of the things that we hear about though is, but, and I asked you this

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earlier, we'll do businesses do well on Tik TOK or is it just consumer

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to consumer or business to consumer?

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What about.

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Business to business.

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Yeah, businesses can do really well on TikTok.

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The thing that you have to really position yourself in a different way.

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So I was telling Jeannie this before we got on and we were just

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chatting prior to going live.

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But the thing is that the way that you're and this is what I'm going to go into

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as the first part of my notes here.

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The way that you're positioning yourself and the way that you're positioning your

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product offer service is so important.

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It's actually no longer about Pain point marketing.

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It's about problem awareness marketing, which some of you guys might have

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heard, but nobody wants to have this pain thrown in their face.

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There's enough craziness going on in the world.

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They don't want to be told, Hey, your, your health sucks, or your business

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is in a tough spot, or it's just, it's no longer what people are resonating

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with, but businesses can do really well.

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There's two kinds of facets to that.

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One is making sure that your problem awareness marketing is very

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strong and people are super crystal clear on what it is that you do.

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The second one is the connection because Every platform came out at the beginning

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of this year and said our main goal is going to be connection for the year for

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Instagram, for TikTok, for Facebook, people have gotten so far removed from

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those connections that they have with people, not only in real life because

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of the last three years, I don't know if we could say that word without getting

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this video flagged, but the last few years, But they're also lacking the

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connection on social media because people are just selling and they're

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pushing it in your face and they're not.

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That's why you'll see so many of these like indie creators and these smaller

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creators that are doing super well because they're just talking to their audience

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and people are understanding them.

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Even these huge ones who have stayed very humble and who have stayed like very

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loyal to their audience and who have made sure that they still keep that connection

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with their audience and their content remains the same and everything like that.

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They do a lot better in not only views, but conversions as well.

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That's fantastic.

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So you do have a list of things to tell us about, and I don't want to miss that.

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And I'll tell you guys that if we don't get to go through it all, and even if

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we do, we will, we will absolutely have Shelby back to, to keep us up to date.

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Cause it's like any social platform.

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It's going to change over time and things get tweaked and they go in slightly

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different directions, depending on what.

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What's working for them and what's working for us.

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So Shelby, enlighten us on some of the things we need to make sure we're doing.

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For sure.

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The first thing I want to say is, like I mentioned previously, the research phase

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is probably one of the most important, if not the most important phase for you.

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So first and foremost, and...

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It's a little tough because a lot of this is stuff that most business

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owners should do and should know ahead of time, but then sometimes

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they'll be like, no, I already got it.

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Like, I already know who my content's for.

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When in reality, especially in this particular platform, you need to

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really focus in, get very granular, and dig deep into who that person is.

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Because a great example of this, say that you're somebody who teaches or

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coaches female entrepreneurs, right?

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If you go to TikTok right now and look up the hashtag female entrepreneurs

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there, I'm sure there's millions if not billions of different videos on that.

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But if you look up female entrepreneurs burnout or female entrepreneurs

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autoimmune or Female entrepreneurs, finance space, or something that you're

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able to really be super granular and specific and narrow down, who is that

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exact person that I'm talking to?

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Because the difference is, it's not like Facebook.

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You're not going to do that.

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And it's going to reach the one person on your Facebook feed who is relevant, right?

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It's going to reach I don't even know how many people are on TikTok now,

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billions, tons and tons and tons of people who are going to be able to

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resonate with that content that are such a further reach than what you'd be

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able to get on these other platforms.

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But the research is the most important piece in my opinion.

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First and foremost, who is this content for?

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Really super granular about it?

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And then dig in and get some research in there.

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Go to that search bar on TikTok and say, Okay, let's look at

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what people are searching for.

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Okay, there's only two videos on this hashtag.

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That one's probably too small.

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Okay, there's two billion videos on this hashtag.

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This one's too small.

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And it is a testing process.

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Right?

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You probably have to test out three different things, but don't go,

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Okay, this one on Monday, this one on Tuesday, this one on Wednesday.

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It will take you a minute, but you should go, Okay, for two weeks,

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I'm going to share this one.

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Okay, this didn't work.

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Let's take a minute and make sure that we're looking at why

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this one potentially didn't work.

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Were my tags not strong enough?

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Were my problems that I was sharing not strong enough?

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Whereas, was my text too slow?

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Was the editing choppy?

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There's different ways that you can work within it, but I

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always tell people to allocate an amount of time for a specific...

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Narrowed down, niched down type thing before you decide to jump ship and go to

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the next thing because it won't happen in one day and it won't happen in one video,

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especially if you've been sharing a lot of stuff that is not niched down at all.

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TikTok is going to take a second to understand who you're

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trying to get your content to.

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Who is this content for?

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A great exercise that I like to walk my clients through is the top 12 pain points.

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So you go through and you write out the top 12 pain points, and then you

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actually break these down into the 12 months, but then you break that down into

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the four different main content pieces.

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So it's educational, problem aware, Solution aware and agitation.

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So if you say my main pain point is my clients aren't able to get

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on video or they're too overwhelmed to get on video, what would you

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say as an educational piece?

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We'll just walk through this real quick, but as an educational piece,

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what kind of content do you think would be super educational for them about

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being too nervous to get online video?

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We always tell them, first of all, it's something that you

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just have to get started on and you'll get better over time.

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But the easiest thing is talk about something that you know, that you talk

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about all the time with your clients.

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Something that comes natural to you because it's going to be much easier.

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So my main tweak on that would be if you're doing an education piece

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on that specific thing that you just mentioned, I would actually

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say to add in something about What the amazing benefit is of it, right?

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Just get started because here's what could happen.

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Just get started because if you don't, here's what you can miss out on.

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Just get started.

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That'll help be a super strong lead into your problem awareness piece.

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So the problem awareness piece will be something like, you're having trouble

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getting consistent leads in your business.

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You're not connecting with your audience.

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You're having trouble being visible.

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And then the solution awareness will be, the solution is

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to do these amazing videos.

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Here's how you get started.

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The agitation piece, and I'm just running through this quickly, obviously,

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so you guys can get a framework as to how to do it for your own business,

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but the agitation piece would be if you're watching this post still, you've

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probably been thinking about it, and you're probably still being a little

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too nervous about it, but here's some call to action pieces that you could

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take to really make this happen for yourself sooner rather than later.

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So, I always tell people, break down those pain points, and

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what you're gonna find is...

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If you break the 12 down into those four, not only do you have a plethora

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of content available to you for each week for It's Very Awesome, but

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the next thing that you're going to need to do in that regard is take

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those pain points and research them.

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Because we've done this with clients and we will write out all 12 and three of

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them, we can't find anything on TikTok.

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Nothing is hitting.

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Nothing.

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Nobody's searching for this.

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Nobody's interested in this.

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None of it is of interest.

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But on six of the other ones, they're really great.

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And so it takes out, it's a little work up front.

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It's a good amount of work up front.

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But it takes out so much of your guessing as to what people

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are genuinely interested in.

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And then you can build that content around that.

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So that's my first thing that I always tell everyone.

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You have to research it.

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You can't just be throwing things at the wall and hoping that it works out.

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You need to make sure that these pain points and these problems that people are

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really struggling with, not only are they actually looking them up, but they're.

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There people are other people are doing videos on them and it's doing well.

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Yeah, so yeah We told them that on YouTube as well.

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Have a look at your competitors What are they talking about that's most popular?

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Yeah.

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But I gotta tell you, TikTok is so easy to search.

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Like, even more easy than YouTube.

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Because you just go and you filter it by, like, how many have been the

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most liked in the last three months.

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And you're just overwhelmed with a plethora of content.

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And you can look at, okay, this person's editing style

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looks similar to what I'd like.

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Or this person's.

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It's almost like they've taken what YouTube did and almost made it a

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little bit easier and condensed.

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Because you don't have to scroll through all that.

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Like, you...

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You're able to see very quickly what's going to work and what's not.

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I really love it, and that's no hate to YouTube.

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I love YouTube, but...

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Yeah, no, I love that.

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It's really great.

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So yeah, I just always tell people, and then work backwards from that, right?

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What are the three phrases you want to be searchable for?

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If email marketing is not what we want to be searchable for,

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do not cover email marketing.

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But writing those things down and really breaking it into different

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subtopics, topics, and then through the three different content lenses is

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going to be super, super important.

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So that's the research portion of that.

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The next piece is how you film it and what it looks like and

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what you're going to say, right?

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So with the TikTok algorithm, it's very important.

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Like I said, we're being monitored by bots.

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We're not being monitored by real people who can understand like

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this is where this is coming from.

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It's bots.

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So what you need to do in order to make these videos do exceptionally

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well is you take whatever it is that your topic is, right?

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So if you have a topic, like I'll reverse engineer it down to how to start

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creating videos or like really super granular or How to do a parasite cleanse.

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How to fix leaky gut.

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Like, really super granular.

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Understand what people are saying underneath those that I've done

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really well, and then take your own iteration, but make sure it always

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includes that very strong keyword.

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So if leaky gut is your keyword, then leaky gut needs to be in your video.

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You need to say it at least twice, and it should be on the screen at

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least once, because then TikTok is going to be able to categorize.

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So, do the video, and just some, like, baseline tips are, start with that hook.

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So.

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Don't start with, hey, my name is Shelby, and I own that, don't, nope, don't.

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Because you have about one second before they scroll past your video.

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Right?

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If you're on the For You page.

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Or if you're, if they're searching for you, we're in such a fast paced market

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and society where they can't even get people to watch Netflix shows anymore.

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It's just, it's insane how much people want to be constantly

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entertained and at a good pace, right?

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So if you watch a lot of these creators, you'll be able to catch

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on to some of what they're doing.

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Are they talking fast?

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Is their text here?

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Is it here?

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Is it here?

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Is, do they have this different stuff in their captions?

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What hashtags are they having?

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Most of the time, a great framework is to start with your hook, then

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do some sort of problem awareness where you're like, leaning into that.

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Fill in the gaps with the solution awareness, and then

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agitate with a call to action.

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It's very similar to what we've talked about with the structure.

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Do that with a video.

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The tough thing for a lot of people is you do have to do it rather quickly.

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So, because people's attention spans are so short, you can be

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like, Oh, TikTok gave me 10 minutes.

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Do not use those 10 minutes.

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Unless you're doing a vlog or something where you've already built an audience

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and people want to sit and watch you clean your kitchen, make it 60 seconds.

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90 at most, right?

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But people want to get it quick.

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They want it snappy.

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They want to understand.

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I work in this industry, and if a TikTok is too long for me, like, they're

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talking too slow, I'm gonna move on.

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It's crazy because you don't think that something like the speed of your talking

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would be that beneficial, but you need to say, here's what you're struggling

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with, here's how you can fix it, here's how I can help you fix it, here's what

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you need to do next, and then just move quickly through that because people want

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that answer quickly, and they're not gonna sit around and watch a super long video.

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With that being said, if it's something where you're really going into thorough

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detail, sometimes they will, and if you have an audience that really

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supports and loves you and will watch whatever you put out, they will watch

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those also, but when you're just trying to hook new people in, it's

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important for you to be snappy with it.

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Yep, and we can tell because you're talking really fast.

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But it's funny because Kirsten talks really fast and I

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talk really slow, generally.

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And so we will have our marketing VAs speed me up because I'm just slow.

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And that's okay.

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That's my pace, but for people watching it, you definitely want it to be faster.

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And it's a thing that you can get better at.

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I had a client who started out and she talked very slow and was like,

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not super getting her words together, but it would take us forever to get

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through filming and I was like, you just have to make some mistakes.

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You just have to keep going.

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The thing about all of this is that it doesn't have to be the

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perfect take every single time.

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And while TikTok content does stick around longer than a lot of other

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platforms, same as YouTube, it's also a fleeting content piece.

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It'll be buried underneath a lot of other content pieces.

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You have to make your impact quickly, but people are not gonna know if you

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flubbed up one word, like it's not.

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Yeah, and sometimes people like that because it makes you feel real, like

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you're a real person, you're not a robot, you're not necessarily reading

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something, you're just talking.

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And people are interested in buying things from you.

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While it is a stronger business to consumer platform, there still is business

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to business because who else is on there but other business owners, right?

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So if I really connect with somebody who's an amazing business coach and

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they're telling me about these are the different habits that I did to get to

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100k a month, or these are the different things that I changed to make a million

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dollars a year, or I follow one girl on Instagram who scaled her passive business

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to making three million dollars a year.

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I buy things from her.

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Like, I, and she, I found her on TikTok and now I buy things from her.

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So it's, it's just very fascinating the way that people have put this block on.

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That's not, that's for dancing videos.

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That's not for business.

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It is so much for business because the client that I was talking about

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with Eugenie, she got off one video, there's 27 people who signed up

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to learn to work more with her.

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Or another client who's the nutritionist, and she has A program that was launched

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and she had one viral video and we got 28 people signed up for a thousand dollar,

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thousands of dollars a month program.

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And then several people on a waitlist, she had to open up a second program.

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So it's, and now we're on third, fourth, fifth, and this is just

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within the last month or two.

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So once you're able to understand what your audience is looking for and

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provide a strong solution, that's a big piece that people don't talk about.

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Sometimes your offer doesn't fit what you're trying to sell.

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And it's very important to be cognizant of that, because if you're trying to sell

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something and it's like round peg, square hole, and you're trying to sell something

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that genuinely does not match what these people are trying to solve, Then you're

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not going to make any sales off of it.

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With that particular client, we had to revamp the entire offer when I came on

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because I was like, this doesn't align.

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This doesn't work together with what you're trying to do because what you're

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trying to sell to them in your content and what you're giving to them to buy

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are two completely different things.

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So yeah, that's a big piece and it's definitely possible, but.

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Like I said, do that research, go backwards, make sure that you have,

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you know, what you're going to say.

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Couple different tips and tricks just to get your TikTok video going.

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Like I said, you always want to start with the hook, follow that framework.

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Text, usually I do text above the head, but make sure that it's super readable.

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If you're someone who has good eyesight, make sure that you pretend like you

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don't have good eyesight so that you can understand what people who

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don't have good eyesight are reading.

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Because some people make it very small.

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The first frame should have something that catches them in.

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This is not just the text.

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It's a movement.

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It's a something.

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It's something going on in the background.

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It's a little shocking.

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It's a little interesting.

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It's a little, people are like, what the heck was that?

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Or they want to continue watching.

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Or if you're doing something where you're not doing something interesting,

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even just a hand movement or a gesture or a hair movement or whatever it may

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be, Even if you're not doing something like that, you have to make sure that

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whatever it is will hook them in.

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So these are just little kind of tips and tricks to make it happen.

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Making sure that they understand what you're looking for, and that TikTok,

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making sure that they understand that your content is what they're

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looking for, and making sure that TikTok understands what content it

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is you're sharing for searchability.

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It's absolutely crucial.

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Yeah, I love that.

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I love putting the text on there because our audience tend to be older.

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And it's very frustrating when it's really small and you're like, I can't see that!

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I have perfect vision so I'm always doing one of these, like pulling it

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away from my face and trying to make sure that people can see it and that

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they can understand what I'm saying.

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Because yeah, you want to make sure, and some people are watching it on teeny tiny

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phones and like, you just don't know.

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Yeah, no, absolutely.

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And yeah, I love this.

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This is so incredibly informative and so helpful.

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And I will mention that Shelby has had multiple videos of her clients go

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viral based on creating content that is exactly what she's sharing with us.

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Yeah.

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Yeah.

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It's not, I, sometimes I forget to mention it, which I probably should not forget

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to mention it as often, but because they go viral every week, it's just at this

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point, it's like, I'm not trying to sound conceited, but like at this point, yeah,

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we definitely have cracked the code on what's working and what's bringing in

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leads and conversions and lots of views.

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And the thing is you can.

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Ride that train for a really long time.

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TikTok will change, but once you understand what your people are looking

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for, it's really easy, because then you build that audience up, and then

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you're able to keep repeating it.

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When you change who you're targeting, sometimes there's some transition in

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that period, but that's why I always tell people to do the research up front

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and know, know what you're going for.

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Yeah.

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Ah, I love this.

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Shelby.

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It has been a such a pleasure to learn from you today and

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she has a free offer for us.

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It's now is the time to take advantage of TikTok, snag the blueprint that has

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gotten her clients over 25 plus million views and made it possible to get a

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viral video every few videos in 2023.

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That's another good tip.

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Don't expect every single one to go viral.

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I've seen people that are like, I had three go viral this week,

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but the other three didn't.

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And I'm like, listen, it's not always gonna be the perfect video.

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It's okay.

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It's, you had three go viral.

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It's fine.

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Yeah, and I would think that once you have one go viral, is it, is it

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a little bit easier to get the next one as long as you're staying with

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that problem and solution and that, talking to that perfect client.

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It's actually super interesting, because I found that after a few go viral,

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it's a little bit easier to keep going.

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But TikTok almost treats every video as its own until you

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reach a certain level, right?

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So, yes, if we get a video that gets 3 million views, the next few get higher

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views than they probably would have.

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But they don't, the next one, the next few are not automatically 3 million.

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We have to make sure that the hook is strong and that

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everything is strong on that.

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And then we get the 3 million video.

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And then once you've done it a couple times, especially if you do

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it a couple times in a week, then you're able to really, all the other

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videos around it bump themselves up.

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Even if you had a video that was doing like 700 views or something,

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and you get a 3 million video, that one will go up to a couple thousand.

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Yeah, do you ever, I just thought of this, do you ever

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use AI to help with your books?

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The thing with AI is that they don't necessarily understand Unless you're very

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specific about what you're writing, right?

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So unless you're super specific and already know what it is that you want

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that video to talk about, it's a little more difficult for them to understand.

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So I usually, it's so easy to do the TikTok research, that I feel like

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that's a better use of your time.

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When people are like, just generate me a couple viral video hooks, like,

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generally speaking, it's not going to be with what you're looking towards.

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Wow, that's great.

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That's great to know, because we like to use AI for inspiration,

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but if we shouldn't...

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be focusing on our inspiration from the platform itself,

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then that's really helpful.

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If you can't find anything, then it's probably not the right thing

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for you to be doing on the platform.

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So I feel like that's a good fail safe.

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And listen, if you're a pioneer and you're like, I want to be the first person to do

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this really well, Here's the thing is like I have clients who sometimes the thing

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that we pick for their viral, the thing that they're going to go viral for is not

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the main thing that they are interested in talking about right up front.

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It's one of their, it's one in their arsenal, but like email

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marketing to video marketing, right?

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But once they've gone viral with it and people know them and they like

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them and they trust them and the algorithm knows that they're a strong

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person and it's not far removed.

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I wouldn't ask you to do something on like a TikTok training or anything like that.

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Right.

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But Once the algorithm understands them, then they're able to share

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everything that they want to share because they've built that up.

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So it is a little bit easier once you get that under your feet.

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Because, yeah, some people want to share stuff that's too niche.

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People aren't searching for it.

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And it's a common thing with business owners, specifically

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business to business owners, that you talk above people's heads.

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So you're so ensconced in this world that you're in, right, that you feel like

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everybody understands what you're saying.

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Because I work with business owners all the time who just

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want to say this amazing, great, perfect, incredible, cool thing.

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And I'm like, nobody cares.

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I'm so sorry, but nobody cares.

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And nobody understands what you're saying.

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You need to break that down into something that people can understand.

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So yeah, it's making sure that you have all that stuff worked out

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before you put stuff out there.

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Cause that's a big reason why a lot of stuff doesn't go viral because

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people are talking about things that, yeah, they're trending in that

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industry and they're big right now and they're incredible news, but Yeah.

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Nobody understands why that's relevant or what that's important to them.

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That's so funny.

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Yeah, We talk about that a lot because as a content creator you feel like oh, this

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has already been done Yeah, but it hasn't been done by you and your voice in your

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articulation And it's okay to do things that are already out there in fact as

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you've mentioned it's It's important to do things that are already out there because

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that means people are looking for it.

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Yeah, and you can put your own spin on it, but that doesn't mean that you've done it.

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It doesn't, it doesn't, if you really granularly think about it, it doesn't stop

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people from going out and making a new t shirt brand or a new shoe brand, right?

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They put their own spin on this particular shoe or their own

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spin on this particular t shirt.

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But at the end of the day, it's just a t shirt, right?

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So, the t shirt has been done a hundred thousand times.

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You put your unique spin on it by being you and by talking about,

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this is how you feel about this particular thing, or this is how you

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would approach this particular thing.

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Outside of that, you don't need to reinvent the wheel.

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People are really interested in the content.

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And unless you're serving people who are really high level and really

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well educated in the particular field that you're serving them in,

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I wouldn't worry too much about it.

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Yeah.

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Oh, that's fantastic.

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Shelby, it's been a delight, like I said, to have you.

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You are such a wealth of information.

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And we would love to invite you to come back and continue our

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conversation on TikTok and kind of...

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Step two, if you will.

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Do you feel like that we can go into?

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Yeah, I was trying to squeeze it all into something so that people

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could get started now, but there's a lot more that we can go into with

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the algorithm, with the specifics of filming, and everything like that.

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I love that.

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Oh, I'm excited for that.

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And as you can see, Shelby is a wealth of information.

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We'll be happy to help you.

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But you've given us such great information and tips and examples.

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And yeah, I'm excited.

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I'm excited to get back on TikTok.

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Thank you so much for having me on.

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And I'm excited to have those conversations with everyone.

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And yeah, please send any questions my way.

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And I'm excited to come back.

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Will do.

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And like I said, we will have a free resource.

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That she has very kindly shared with us, and we will share that link with

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everyone who's watching or listening.

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So thanks again, Shelby, have a fantastic week and we'll see you soon.

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Thank you.

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Bye everyone.

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Thanks for listening to the six figure business mastery podcast.

Speaker:

If you enjoyed listening to this episode and you are ready to leverage video

Speaker:

marketing on all online platforms, or maybe even start your own video podcast,

Speaker:

then you need to check out the done for you and done with you program.

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at themarketingvaadvantage.

Speaker:

com and take your business to the next level.

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