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99: The Expert Dilemma
Episode 9931st January 2022 • The Elevate Effect™ • Kathryn Binkley
00:00:00 00:09:19

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Scaling Your Business As an Expert In Your Industry

Scaling your business is not the same as being an expert in your business. In fact, many experts who come to work with me are total beginners when it comes to scaling. Meanwhile, there are other people making millions who aren’t even great at what they do! 

That’s because of what I call: The Expert Dilemma. 

This is where you’ve mastered your skill. You’ve put in the money, the time, the energy, and the dedication. Your clients get incredible results. You’ve got testimonials galore. Maybe you’re even booked solid, and you’ve hit a cap - a cap in your income, time, and energy. 

That’s where you have to structure your business a little differently. 

In This Episode You’ll Learn:

  • 5 shifts that experts need to make if they want to create a 7 figure business.
  • How to use those shifts to help you go through a life-changing process that takes you from helping clients 1:1 to scaling sustainably by working with groups.
  • What you’ll have to un-learn to make those shifts (Hint: They’ll be a lot of things you learned that got you to expert status - things that are getting your clients results, but not helping you scale your business.)

You’ll have to be willing to feel like a beginner. You’ll shift your perspective from a business owner to a CEO. But it’s going to be worth it when you’re able to steadily (and sustainably) scale your business 7 figures and beyond.  

Next Steps:

  • The Expansion Code is OPEN for enrollment! This is your roadmap to scaling. I will show you the common thought errors and mistakes you might encounter, as well as what to focus on at each phase as you scale so you can reach your next level. Click HERE to join before we start next week!
  • Sign up for The Brief HERE and get weekly CEO-level strategies and resources to help you scale.

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