In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions.

She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies.



 LISTEN OUT FOR
✅ How she leveraged Black Friday campaigns to drive sales

✅ Why knowing where your subscribers and traffic come from matters

✅ The 4-email sequence she used — and the exact content she included

✅ The unexpected challenges she faced while running this email experiment

✅ Her favorite subject line ever written (and why it worked so well)

✅ Incorporating email marketing in your business beyond having a website





📌 HIGHLIGHTS FROM THE EPISODE

⏰1:57 – Her journey into email marketing

⏰4:29 – The biggest mistake she made with open rates 

⏰7:34 – The client backstory: 5X list growth explained

⏰17:55 – Identifying gaps during email auditing 

⏰28:34 – The sequence she sends after sign-ups 

⏰30:19 – What she would do differently if starting over again 

⏰40:26 – The first email marketing myth she debunks 

⏰44:41 – The second myth she busts 

⏰47:31 - The third myth she debunked 

⏰54:32 - One email marketing metric she'd choose if she's to track one and why

⏰56:21 - How to connect with her

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Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.

• Work With Me: Click Here to View All Email Marketing Services
• Instagram: https://www.instagram.com/dr.sapphire_/
• LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/