If you've built your coaching business by working hard, saying yes, and pushing through but something still feels off, this episode is for you.

Candy Motzek sits down with Debbie Heiser, founder of The Lit Up Life and a 25-year Fortune 500 executive, to talk about what's really underneath a coaching business that isn't flowing the way you want it to.

Debbie shares her vase metaphor. Every time you say yes to something that isn't truly aligned with who you are, you tip the vase and your energy pours out. You end up depleted, burned out, and wondering why the right clients aren't coming. The fix isn't more strategy. It's knowing what you're available for and standing firm in that.

They also talk about the difference between want and desire, why women have been conditioned to feel guilty for having either, how imposter syndrome is really just a story you're telling yourself that nobody else even knows about, and why fear and excitement feel identical in your body and what to do about it.

Debbie is warm, funny, and refreshingly direct. This one's worth a second listen.

Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/

Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/

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