You know that little website called Google? Incase you haven’t heard—there’s a lot of advertisement potential on this hardly known, tiny platform. In this episode, founders of Google ads agency Solution 8, Kasim Aslam (CEO) and John Moran (CSO) are going to show you how to make magic happen on one of the world’s largest advertising platforms. They talk about their top down funnel, how they define their customer avatars as they go, what they do when their cost per acquisition and conversion starts to rise, and more.

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