Jay: We are back for what's up this week from the Do This, not that podcast. This is our super short episode where we break down what is going on in business and marketing and life and all the things. So let's get into it. First off, I think this nonsense of six seven might officially be dead.
Jay: And if you don't know what six seven is, that's amazing. You have a life. You're not like the rest of us. This whole thing that started with middle schoolers and I don't know what, but whenever you say six seven, which really has no meaning, everyone freaks out. But the reason I think it's over and dead is that Bagel Bites, I don't know if you saw this put out all over social media.
Jay: That's like the thing. Bagel bites the thing that you could buy these bagels and you could heat 'em up in the microwave or whatever, or cook 'em and they're really good and they're like mini bagels or bagel balls or whatever you wanna call 'em. Anyway, um, they came out with a big announcement. They put it all over the place, and they said this for years.
Jay: We've directed our consumers to wait 60 seconds before enjoying their hot bagel bites out of the oven. But after extensive research, we hereby are amending our recommendation to include an additional six to seven seconds. I'm such a doofus though. When I saw this, I was like, really? You have to wait another six to seven seconds.
Jay: And then I kept on reading and I'm like, this whole thing is so stupid. And then it keeps on going by saying it's not exactly six and not exactly seven, it's around 66 or 67 or blah, blah, blah, blah, blah. And it goes on and on and on. And it went kind of viral because, you know, they leaned into it, which by the way is what everyone should be doing in marketing.
Jay: You gotta lean into the thing of the moment. But I'm pretty sure that once Bagel Bites is releasing a social media announcement, it's no longer cool for anybody to say. Not that it ever was cool. So. Good job. Bagel Bites trying to be cool. Bad job the rest of us, because we're uncool. What else is going on?
Jay: Well, in the world of things that you actually might use in your marketing, there's some really cool new data out from World Data Research about the impact of using lo-fi content. And I'm a big believer in this. If you are not on the lo-fi content train, whether you're in a boring, you know, B2B, uh, FinTech regulated industry category, or a really cool consumer category, lo-fi content basically is content that you're putting out in your email newsletters.
Jay: On your LinkedIn feed, on your Instagram, that is created with a more raw, authentic, and less polished, uh, aesthetic where you know you're pointing your camera at yourself. Maybe you're, you know, all your, uh, people on your team got their dogs together. You take a picture of your dog, whatever it is, this idea of lofi content is crushing it.
Jay: The new data is showing that in the last six months. Posts on LinkedIn, for example, that uh, use lo-fi content, have 144% more likes and comments on Instagram. Lo-fi content is generating, uh, 220% more likes and comments and in email newsletters. It's increasing click-through rates by 88%, and if you think it's off brand or we can't do this or whatever, then you're wrong.
Jay: I mean, humanity is the algorithm. I'll say that until I'm blue in the face. And this idea of lo-fi content in this world of ai, that is what's going to win. So if you're not incorporating lo-fi content, and again, I don't care if you are a nonprofit, if you're an education, boring B2B, clearly consumer. This is so easy.
Jay: It costs you nothing. We don't need to see stock photos enough with the stock photos. They're garbage. Nobody cares. All right, let's talk about other things. So I'm not sure everybody's aware of this on Instagram. There's something really cool on Instagram that I think is actually really important around the holiday time, but it doesn't just relate to the holiday time, and this is for everybody out there.
Jay: Did you know. That you can actually block certain people, whoever you want. You could select the people that you wanna block from seeing stories that you put on your story. Meaning like in a little circle thing on Instagram, if you put a story up there and there's like, oh, I don't want these, you know, five people to see this story for whatever reason.
Jay: Or let's say you're planning a surprise party, okay? And you don't want that person to see that you're posting something about it. Or let's say you wanna get a gift. For your sister, and you wanna put on a story on there, Hey, I need gift ideas, but you don't want your sister to see the fact that you put that on your story.
Jay: You can actually block individual people on Instagram very, very easily, and I don't think enough people know this. All you have to do. Okay. As you go to your settings, you click privacy, and then there's something that says hide story and live. And then you click that and you tap the people that you don't want to see that specific story.
Jay: And it's a really good thing to know about going into the holidays because you're buying gifts, you're doing things. So this idea of hiding a story from particular people. Um, is great and you could use it all year long. Speaking of all year long, what doesn't happen all year long? Wow. Is this a useless thing I'm about to share?
Jay: I like the Hallmark Channel a lot. I really do because it, nothing bad happens on the Hallmark Channel, and this time of year they release so much stuff. I'm a loser that I care about this. Did you know that they have 24 original movies that they're releasing between now and the end of the year? That's awesome.
Jay: And I'm always amazed by, uh, what's her face? Uh, Lacey, uh, Bert the one that used to be on that show, party of Five because she's in like every movie. How many movies do you think Lacey Bert has been in on the Hallmark channel? 40 movies. Are you kidding me? 40 movies? That is, I mean, think about that for a second.
Jay: That is wild. That's amazing. I'm very pro, all of that. The other big thing going on this week. Which is really the exact opposite of the Hallmark Channel, is that the secret lives of Mormon wives, season three comes out. Thursday. Um, so yeah, you're listening to a podcast where they simultaneously are into the Hallmark Channel and the Secret Lives of Mormon wives.
Jay: What does that mean? I don't know. I don't know what anything means. Listen, I appreciate you. If you wanna leave this interview, you would be awesome. Maybe you'll get into a Hallmark Channel movie by doing that. I would really appreciate you if you follow the show, that'd be cool too. And, uh, make it a great week later.
