Join hosts Sadaf Beynon and Matt Edmundson on PodJunction as they explore the art of podcasting with Jaryd Krause, host of Buying Online Businesses. In this final episode of a four-part series, discover how to enhance your podcast production process, utilise technology for efficient editing, and maintain audience engagement. Don't miss the full interview with Jaryd, airing this Friday, for more valuable insights.

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Key Takeaways:

1. Streamline Your Production Process: Jaryd emphasises the importance of having a well-organised production process. He outlines a clear workflow from guest selection to content distribution, ensuring each team member knows their role. This structured approach helps in achieving a streamlined production goal, making the process efficient and effective.

2. Leverage Technology for Cost-Effective Editing: Jaryd discusses the benefits of using platforms like Riverside for editing, highlighting how advancements in technology can produce results comparable to expensive editors. By integrating such tools, you can simplify the editing process and reduce costs without compromising quality.

3. Understand and Engage Your Audience: Jaryd stresses the significance of knowing your audience's needs and desires. He collects detailed information from his audience to tailor content that resonates with them. This approach not only helps in crafting compelling titles but also builds trust and relatability, ensuring the content remains central to the audience's interests.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Sadaf Beynon [0:06 - 0:09]: Welcome to PodJunction podcast, where podcasters learn to grow their business.

Matt Edmundson [0:09 - 0:11]: And they learn their lines.

Sadaf Beynon [0:11 - 0:12]: And they learn their lines, too.

Matt Edmundson [0:12 - 0:13]: Yes.

Sadaf Beynon [0:14 - 0:20]: My name is Sadaf Beynon, still learning my lines. And next to me is Matt Edmundson.

Matt Edmundson [0:20 - 1:28]: Also learning his lines. Welcome to the show. It's great to have you here. If this is your first time with us, a very warm welcome to you. Do subscribe to the show. As we just, like Sadaf said, talk about podcasting and how we use it to grow our businesses. And we do that by having great guests come on the show and we pick apart what they say, quite literally pick it apart and figure out how we can use it for our own podcasts. I host podcasts. You host this podcast. So you produce podcasts, man, we are connected. We have a podcast production company. I mean, we are all in. That's why we just like talking about podcasting, really. So welcome to the show. And of course, if you're a regular listener, a very warm welcome back to you. Hopefully you're getting some stuff out of this, and hopefully we are actually genuinely helping you with your podcast, both practically and inspirationally, of course, because we are big, big fans of podcasting, obviously. Hence the reason we're sat here chatting about podcasting. Yay. Our favorite Tuesday morning activity.

Sadaf Beynon [1:28 - 1:31]: Yes, it is. It is.

Matt Edmundson [1:31 - 1:56]: You almost sounded convincing. So, yeah, very, very warm welcome to you. And today in today's show, we have Jaryd Krause. What took a little bit of time, Sadaf, I'm not gonna lie. It took a little bit of time for that sort of. What's the word I'm looking for? I was gonna say waggle, but that's not the right word.

Sadaf Beynon [1:56 - 1:57]: But it's reaction time.

Matt Edmundson [1:57 - 1:58]: Yeah.

Sadaf Beynon [1:58 - 1:59]: Okay.

Matt Edmundson [1:59 - 1:59]: Waggle time.

Sadaf Beynon [1:59 - 2:02]: Waggle. Is that scouse?

Matt Edmundson [2:02 - 2:12]: No, it's just a total word I've made up. Yeah, it sounds like a great waggle, though. I think I should buy waggle.com. i'm sure that may exist. Actually, that should be the name of our next podcast. Waggle.

Sadaf Beynon [2:13 - 2:14]: You're on your own.

Matt Edmundson [2:17 - 2:26]: It can be, but I'm not going to be on the podcast with you, nor am I going to produce such rubbish and triviality. So we've got Jaryd today. Yeah.

Sadaf Beynon [2:26 - 2:31]: So today is part four of our fourth. Sorry for a four part series.

Matt Edmundson [2:32 - 2:33]: Still learning your lines?

Sadaf Beynon [2:33 - 2:44]: Yes, learning my lines. Right. So part four of our four part series with Jaryd Krause. And he is the host of Buying Online Businesses podcast.

Matt Edmundson [2:44 - 2:44]: Yes, he is.

Sadaf Beynon [2:44 - 2:54]: Yeah. And in this particular episode, you're going to learn how to streamline your production process, how to leverage tech to make your editing easier and more cost effective.

Matt Edmundson [2:54 - 2:55]: Yes, I'm doing the sound effects today.

Sadaf Beynon [2:55 - 2:59]: Thank you. And how to keep your audience central to your content.

Matt Edmundson [2:59 - 3:00]: Ooh.

Sadaf Beynon [3:01 - 3:02]: Thank you, Matt.

Matt Edmundson [3:02 - 3:07]: That will be the first and last time Matt makes such noises on the PodJunction podcast.

Sadaf Beynon [3:07 - 3:08]: Woo hoo.

Matt Edmundson [3:09 - 4:00]: How you doing your own sound effects? Yeah. No expense spared in the production value of this podcast. Now, I'm looking forward to this. Jaryd, if you've been with us before, you know that we've had Jaryd three times so far on this podcast. The way we do this, by the way, if you don't know if you are new to the show, either Sadaf or myself, predominantly, you these days will interview a podcast about how they do podcasting, for example, with Jaryd and how his podcasting has helped him with his business and the tips and tricks he's learned along the way. That whole interview usually takes about an hour. I mean, it's not a short interview. And so what we do is we take snippets, three or four snippets from said interview, and we sort of go over that over the three or four weeks, which is what we've done with Jaryd this week. Next week comes the full episode.

Sadaf Beynon [4:00 - 4:01]: Yes.

Matt Edmundson [4:01 - 4:31]: So on Friday, on Friday, we will release the full interview. So you get to hear the whole interview as well. So we just literally take snippets from the podcast. There's so much value in the interview, but we are just literally taking one or two things and just talking around those things. And so we will release the full interview on Friday. So make sure you subscribe and check out the full conversation with Jaryd because the man is a legend. We've done, he's been on Ep.

Sadaf Beynon [4:31 - 4:32]: He has.

Matt Edmundson [4:33 - 5:24]: I've been on his podcast. So we. I'm very familiar with Jaryd and how he does podcasting and how he's so, he is so laid back. He's just so easy to talk to. So super chilled out. He's a guy that is from Australia and lives wherever the surf takes him. And his podcast sort of follows him around wherever he goes, I think, which is great. I think when we did a podcast recording, he was sat outside in, I don't even know, some tropical place like Tahiti or somewhere. He'd been surfing all day, and he was just sat outside by the, you know, by a light so we could see him. I'm just like, this is so amazing, really. So, yeah, so we've got that coming up. That's how it works, isn't it? Really? So we've got part four with Jaryd going through those three things you said. Production, basically. Awesome. Anything to add to this?

Sadaf Beynon [5:24 - 5:25]: No.

Matt Edmundson [5:25 - 5:32]: Right. Well, I'm going to play the clip, and Sadaf and I will be back to talk about said clip in just a few minutes. But here's Jaryd.

Sadaf Beynon [5:32 - 5:37]: Can you talk us through a bit about your production process?

Jaryd Krause [5:37 - 7:08]: Absolutely. So the production process, it starts from basically looking for the guests, me approving them once they're approved. Then my, even my content manager will go out and she will pitch them all to come on and then send them calendar links. They book in when I see them booked in. Then I'll go away and sort of look at top two to three topics that I'm going to speak about. I'll create a file, their bio will get put in a couple of links. I'll create some talking points, and then I'll get them on the pod, record it. I will then go away and create the title. I'll create a really good title for it. And then I give it to my content manager, Eden. She goes away and gives it to the editors. The editors edit the podcast, put it together, give us some YouTube clips and shorts and all that sort of stuff. Put it all in a folder in Google Drive, and then she'll go away out and schedule it in and distribute it in all the website and all the places, YouTube, Spotify, all that sort of stuff, and then put the clips out as well. How that's evolving now is that using Riverside and my content manager, we're testing her out, doing some of the editing to cut, like, one of the rolls out of a particular editor. And, yeah, doing it that way. So it's still going to be the same production as always, just maybe a different editor.

Sadaf Beynon [7:09 - 7:10]: Why is that?

Jaryd Krause [7:11 - 7:31]: Just because Riverside's gotten really good and really easy, and I've been using this for years and years now, and I didn't realize how easy it can be, that it can produce the same result as an expensive editor that's really good as well. So I stacked them up against each other and sort of being like, oh, well, maybe we can do it this way.

Sadaf Beynon [7:31 - 7:40]: Yeah. Yeah. I totally agree about Riverside. We've been using it for quite some time as well, and just more recently getting our heads around how much potential it's got.

Sadaf Beynon [7:49 - 8:08]: Yes, we were talking about it. Yeah, that's right. Okay, so you said that you come up with the title for it. Is that because you have had the conversation and you feel like you have the best understanding of what the content is, or is there another reason behind that?

Jaryd Krause [8:09 - 8:34]: It's definitely that. Also, I've done a lot of copywriting, and I've told a lot of stories and have gotten really good at creating titles. And I just know that. I know that. I know what my audience will go. I need to listen. I know how they read it, and I know what will get them to go and say, I need this. I need to listen to this.

Sadaf Beynon [8:37 - 8:44]: That's cool. So how do you get inside your audience's head to be able to identify things like that?

Jaryd Krause [8:45 - 9:45]: So when somebody joins our course or membership is they get sent a form to fill out, and it's like, how can I help you best? And it that those questions are basically, what. What do you need from me? What do you want from me? Why are you taking on this role? What are your goals? All that sort of stuff. And then through all of that, we collate a bunch of information. This is what good copywriters do, is they go away and work out what their wants, needs, fears, and frustrations and desires are for the people in the space. And they go away and actually take those words. What I do is I go away and take those words, and I just know the exact words that they're using for what they actually want to achieve. Right, right. For me, it's for my audiences, they want to acquire a business for financial freedom so they can spend more time doing what they love with the people they love. And there's other words that we can use around that. And so, yeah, that's how I know what they want, is I just ask.

Sadaf Beynon [9:45 - 9:59]: Them, yeah, no, that's good. That's good. I think that's something we can do, isn't it? Just take. Just assume things because they're like, oh, they fit this niche, so they must want this.