If 2025 felt like a mystery to you, like how TF did they skyrocket while I stayed stuck?, this episode will help you unpack it all.

Because while some experts had their biggest revenue years yet (despite the shifting economy, algorithm changes, and buyer behavior), others were quietly bowing out, downsizing, or burning out. And honestly? The difference wasn’t just about who had the prettiest brand or trendiest offers.

In this behind-the-scenes breakdown, I’m discussing what I saw. Up close and personal. As someone with a front row seat to dozens of businesses (including my own), I’m sharing the five key factors that separated the experts who soared from the ones who felt like they were sinking.

We’ll talk:

1. What really drove sales in 2025 (spoiler: it wasn’t a fluke or luck)
2. Why consistency still matters, and how it looks different depending on where you’re at
3. The role of confidence, embodiment and authority in your conversions
4. How to spot if it’s a volume issue or a demand problem (yes, there’s a difference)
5. The number one mistake I saw with offers, and what to do if yours didn’t land last year

Plus, I’m giving you the exact questions to audit where you’re at now so you can fix what’s not working before another year rolls by.

This one is part pep talk, part strategy breakdown, and totally essential if you’re planning to scale in 2026 without burning down your business.