Send us a text In this episode of the Buzzworthy Marketing Podcast, host Michael Buzinski, affectionately known as Buzz, takes listeners on an in-depth exploration beneath the surface of business identity. Drawing a parallel with the hidden bulk of an iceberg, Buzz illustrates how most businesses are unknowingly navigating towards unseen dangers in their identity. He introduces the concept of identity myopia, where companies focus on projecting who they think they should be, rather than aligning with their market's needs. Buzz breaks down the three critical layers of identity: Surface, Narrative, and Operational, using vivid examples from real companies to show the consequences of misalignment. He emphasizes the importance of consistency in these layers to build trust and retain clients, setting the stage for the next episode where he'll reveal his revolutionary AAA Alignment Audit to help businesses realign their identities for success. Join Buzz as he peels back the layers of business identity to help you navigate your way to more effective marketing. 00:00 "Unseen Business Marketing Insights" 05:43 Consistent Branding Builds Trust 08:56 Narrative Identity vs. Market Expectations 12:13 Aligning Business Identities: Key to Success 13:08 Identity Alignment Audit Teaser Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.