Wicked Reports shares how one of their clients, MyPhoto, got a lot more leads and higher revenue by using the low tROAS strategy!

If you’re looking for more proof of why low tROAS works, this is it.

Huge thanks to Matthew Louros and Scott Desgrosseilliers for sharing this with us!

Need custom photo magnets, acrylic blocks, and photo gifts for any occasion? Check out https://www.myphoto.com/

Want to identify the most effective marketing channels and optimize your campaigns for better results? Check out Wicked Reports: https://www.wickedreports.com/

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And then this one's like you spent more, but you're actually

2

your revenue is so the trend

thing is always really helpful.

3

This one's up.

4

So you've doubled your spend, and

your CAC went down slightly.

5

. Usually the CAC will pop

up and then come back down.

6

Let's see how the hell that happened.

7

I've been watching those Solution 8 guys.

8

You know them?

9

Them very well.

10

Brands, they're two of the

smartest guys there are.

11

Yeah, so I was watching one of

the guys and he was saying the low

12

TRO has on the shopping and I was

like, okay let's test this out.

13

So I'm looking at Wicked to

see what's actually happening.

14

And then I was seeing that we're

getting a lot of leads from it.

15

And it was actually reporting higher

on Wicked than it was in Google.

16

So I'm like, okay, I'll just keep

lowering it and see what happens

17

until it doesn't make sense anymore.

18

That's genius.

19

Yeah, because I used to talk to those

algorithm engineers back when I, pre

20

COVID we fly out there and blabber

them about different strategies.

21

But the higher the target row as the

more stringent they are going to show

22

the add to, which doesn't make sense,

but algorithms aren't perfect, right?

23

If you want to share this with them,

maybe he'll Give you a little, that

24

guy's, John's videos are almost

the only ones I watch on LinkedIn.

25

CASM we talk to regularly

about all kinds of stuff.

26

these guys are great.

27

I had a buddy suggest them to me and I

was like, so I've been watching them for

28

the last three or four months straight

and just applying whatever makes sense,

29

but I'll have to go rewatch the videos to

Now that I know more, I understand more

30

of the, how deep they were going into it.

31

He just did that TROAS one

maybe two weeks ago, right?

32

Yeah.

33

And then you just got a new one too.