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Can Marketing "Even Out" The Workload? [E097]
Episode 9724th April 2024 • The Auto Repair Marketing Podcast • LSTN Media LLC
00:00:00 00:11:12

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Can Marketing "Even Out" The Workload?

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

  • We often hear people say their marketing should “even out the workload,” but can it do that?
  • There are peaks and valleys throughout the year. That’s just life.
  • It’s hard to market to make a specific time busy
  • Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
  • SCHEDULING can even out the workload, or fill in the slow times
  • Scheduling long-time clients for the slow times
  • Scheduling the next visit like a dentist does
  • Can you do time specific campaigns? 
  • State fair campaign
  • Back-to-school campaign
  • Pre-trip inspections before summer and the holidays

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

  1. Canva - Mood Boards

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