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What is happening, everybody? I'm Larry Roberts. And I'm Sara Lohse,
Speaker:and this is Branded, your comprehensive guide to creative branding. And on
Speaker:this insightful episode of the podcast, we're gonna be taking
Speaker:a deep dive into contact information, Business
Speaker:cards, name dropping, and everything in between
Speaker:when it comes to exchanging contact information.
Speaker:We've talked about this a few times on different episodes whether it's how
Speaker:we feel about our cards, and, we mentioned some of the horrible cards
Speaker:that we got, from Podfest. But we wanna really dive into it and just
Speaker:focus a whole episode on kind of some best practices
Speaker:and complaints that we have and all of that stuff.
Speaker:Well, you know, the thing is and this is good because we have entirely 2
Speaker:different perspectives on what makes a good business
Speaker:card. You know? I think mine Comes from my masculine
Speaker:approach to life and the fact that I have to have this very rigid,
Speaker:very strong, very thick, Very manly
Speaker:card, and you seem to bring the opposite to the
Speaker:table. I mean, I'm I'm fine with a basic business
Speaker:card. And it's funny because I remember I think we were at Podfest. You brought
Speaker:me somebody's card, and it was, like, made of metal or something.
Speaker:And it It really showed the differences in
Speaker:how we see things. Because in your mind, you're
Speaker:like, wow. This is awesome. This guy is, like, Must be super legit, and in
Speaker:my mind, I'm like, this guy is bad with money.
Speaker:Well, I have no doubt that the metal cards are I mean, they're at the
Speaker:The extreme of of high end business
Speaker:cards. I've seen them in a couple of different Lohse, that one that you're talking
Speaker:about. Then I was at another conference a few months ago. Someone else had a
Speaker:metal business card, but I find it interesting because it tends to well, I
Speaker:I'm gonna counter myself here, but it it it seemed applicable at the
Speaker:conference that I was at a couple of months ago because it was a security
Speaker:firm, and they were they, you know, they had they did private security, and you
Speaker:have this metal business card that Maybe it's supposed to imply that
Speaker:it's, I don't know, bulletproof or something. Who knows? But it was just
Speaker:very, very impactful from a security company to have that thick
Speaker:metal business card. See, I wouldn't feel more or less secure
Speaker:with somebody just because their business card is metal. I don't know. We
Speaker:we know that we have different views. I think they were trying to get you
Speaker:to put it in their their breast pocket to cover their heart or anything. Oh,
Speaker:is is it, like, is is it Kev they should have made one of them
Speaker:in, like, Kevlar. That'd be kinda cool. That'd be super cool. I think,
Speaker:like, with business cards, if you're going to pay, like, a premium
Speaker:cause for your business cards, at least make them, like, really
Speaker:cool. Like, metal, whatever. Like, the really thick ones,
Speaker:whatever. I've seen and I've never seen these in person. I've seen them on, like,
Speaker:Reddit and stuff. But, like, the personal trainer's card that's on
Speaker:the stretchy Stuff that you have to pull it apart to
Speaker:see the contact info. I've seen the divorce attorneys
Speaker:out to see the the Exactly. Yeah. I gotcha. I gotcha. The divorce
Speaker:attorney whose business card is perforated so he could rip it in half. So it's
Speaker:like 1 goes to the wife, 1 goes to the husband. Like, things like
Speaker:that that are super branded, super creative, I
Speaker:love that. Yeah. But if you're just giving me a business card. All
Speaker:I need is your contact info. I don't need it to be, like, metal. I'm
Speaker:gonna throw it out anyway. Now I feel like I gotta recycle it. Why not?
Speaker:Oh, gosh. Here we go. But why not? You gotta be memorable. How many business
Speaker:cards do you get at a conference? A lot. Okay. So
Speaker:what differentiates 1 card from the other? What makes you go, oh, I probably need
Speaker:to look at this point or makes you even remember the person that you were
Speaker:talking to you go, oh, I don't remember their name, but I remember their card
Speaker:was rocking. And at Lohse, you know, you can go find that card and reach
Speaker:back out to that person. What makes your business Cards stand out from everybody
Speaker:else's and not get lost in that pile, which ends up where? Recycling
Speaker:bin. Right here in the freaking trash can. It They're paper. We
Speaker:recycle them. Those are business cards. Paper.
Speaker:Recycle. Something like that. Save the trees. But the the way it is,
Speaker:how do you I mean, what's the point of having a business card if it's
Speaker:just gonna end up in the trash can and nobody's gonna remember it. We talked
Speaker:about this a few episodes ago when I redid my cards. I added the note
Speaker:section because I noticed that everybody was trying to write down something to
Speaker:remember me by, and they couldn't on my old cards. Yeah. So I have a
Speaker:note section so they can write something down, but
Speaker:honestly, I I'm more, I guess, more judgmental about the content on
Speaker:the card than the card itself? Well, I mean, it it's definitely a
Speaker:combination of the 2. You really want to get into the content side of things.
Speaker:Sure. I mean, what what do you need on a business card? You need contact
Speaker:information. Yes. It needs to be what? Legible.
Speaker:A size font that is readable. Guys? Guys?
Speaker:Yeah. When you're designing your cards, whatever you design
Speaker:them in, make the canvas the size of
Speaker:a business card. Make it 2 inches by 3 inches so
Speaker:that you see what the actual font size is.
Speaker:Because if you're using font size 4, Nobody can
Speaker:read your card. Yeah. And, I mean, that is that's
Speaker:super frustrating when you're trying to reach out to somebody, and you're looking
Speaker:at their Sara. And you can't even make out the number. You can't make out
Speaker:the email address. And is more. Yeah. Less
Speaker:is definitely need everything on your business card.
Speaker:Gosh, dude. I I saw a couple of cards this last conference and They would
Speaker:have a bio. Yeah. Everything is on the card. I'm like, what in the name
Speaker:of Sam Hill are we trying to do here? The it's a, Like,
Speaker:your speaker one sheet and your business card should be
Speaker:2 different documents. Yeah. It's not a it's not a mini one sheet. It's
Speaker:just It's not a resume. I did see someone was,
Speaker:like, there was at Podfest looking for, like, job opportunities, like
Speaker:freelance opportunities. Yeah. And her card was actually a
Speaker:URL or or a QR code to get to her resume. That's
Speaker:super smart. Do do things like that, but don't print your
Speaker:resume on the business card because nobody's going to read that. Well,
Speaker:I'm gonna counter a little bit too at the same time. While I do respect
Speaker:a A good QR code on the back of a card. That's why I I
Speaker:put them on my cards as well, but my QR code goes to my calendar
Speaker:so you can book some time with me. We can have a conversation, But I
Speaker:saw a couple of cards too that just had QR codes. Oh, yeah.
Speaker:No. Logo and a QR code. I'm like, what is what why would I scope?
Speaker:Context. No. I don't even know what it is. I don't even know what it
Speaker:is. Yeah. We need context. I think every
Speaker:time I put a QR code on something, I have a little note of,
Speaker:like, what will happen when you scan it. Yeah. And I think
Speaker:that's that's necessary because I'm not, like, I'm not just gonna it's
Speaker:like opening an email from someone with an attachment that you don't recognize. Like, I
Speaker:don't know where this is gonna send me. It could oh, that's interesting. I never
Speaker:thought about that from a cybersecurity perspective.
Speaker:Phishing scams on business cards. Oh, we just gave
Speaker:people bad ideas. Well, you just gave me an idea. I'll tell you that.
Speaker:No. But that that business venture.
Speaker:Do best of.
Speaker:No. Solutions.com. Check it out. Oh, gosh. Don't check it out.
Speaker:It's not mine anymore. So but anyway but, yeah, that's interesting because you
Speaker:don't know where it's going. You're just Gaining a random QR code. It could go
Speaker:to literally anything. It makes me think of, like
Speaker:but this is gonna date myself, but I'm not that old, so it's okay. Back
Speaker:when we had, like, AOL Instant Messenger, did anybody
Speaker:else have the super mature, like, boys in their,
Speaker:like, 5th grade class on AOL Instant Messenger put in
Speaker:their little, like, away message, click to watch a brutal
Speaker:car crash, and you click it, And it's actually
Speaker:porn? Yeah. That's, well, that's fishing. Yep.
Speaker:So So I'm just like or that or, like, I'm gonna get rickrolled
Speaker:if I scan this. Oh my god. My next business card. I have a Rick
Speaker:Roll tape. You you get you just nailed it. I'm literally gonna get
Speaker:some business cards made up in Rick Bro, that that's Okay. But do them my
Speaker:way, and don't spend a dollar per card on them, please. Oh, yeah. No. I
Speaker:definitely do it your way. I'd it's I'd spend 2¢ a card. Thank you.
Speaker:Yeah. Yep. So. So okay. What should we actually put on
Speaker:a business card? Name, email, website,
Speaker:logo, so they know the company. I have seen people that actually
Speaker:on one side will list, like, what they do, which that if you have
Speaker:space for it, I think that's really smart. Because at least
Speaker:then, like, they have that's context. Like, you need context. We're countering ourselves a
Speaker:little bit here because we're saying that Lohse out everything that you do. Not everything,
Speaker:but no. I said if there's room. I think it was Virginia Elder. We've
Speaker:mentioned her a few times. Sure. I think she's the 1st person I saw do
Speaker:this, and she had all the contact info on the front and it fit very
Speaker:well. So then the back was just, like, like freelance
Speaker:writing, show notes, SEO, like, very simp like, simple
Speaker:list of, like, a few of the services that she offers, so when people look
Speaker:at her card, they do know why they have it. Right. And Right. It
Speaker:the space, like, it fit well.
Speaker:It would the font sizes were still big enough to read, so she did it
Speaker:really well. There's definitely ways you could do that very poorly. From a design
Speaker:perspective, what are your thoughts there? Are you are you a horizontal Hard,
Speaker:advocate, or do you do you think the verticals work well? I think, honestly,
Speaker:I don't think it makes much of a difference if you're fitting the stuff on
Speaker:well. I don't think I've ever done vertical Lohse because my URLs
Speaker:are so long that I would have to make them too small to fit horizontally.
Speaker:I mean, not vertically. Bitly link on there or something. If you have a
Speaker:long URL, could you maybe just convert it to a use a URL Well,
Speaker:yeah. But my email address? I'm just throwing out ideas.
Speaker:Yeah. Like, my my email address is really long, so, like, it wouldn't fit on
Speaker:one line if I put in a readable font size if I did
Speaker:vertical. Gotcha. Got no. And But I've seen people do it. If it works like,
Speaker:I'm actually there's a card right next to me that's vertical. Oh, look at that.
Speaker:And it's Hold that part back up. That's kind of interesting. So there's some interesting,
Speaker:there's some some nice components to that core. I don't want people to just be
Speaker:able to stalk her. I'm gonna cover up the Actual scanning code?
Speaker:So we have a we have a headshot on there. Mhmm.
Speaker:Have rounded corners. There's rounded corners on it.
Speaker:It's for a podcast, and it's actually in Spanish.
Speaker:Okay. It,
Speaker:But it has a URL I mean, QR code that I'm assuming is gonna go
Speaker:to her podcast, but I don't actually know. It hasn't, like, her handle.
Speaker:I'm hoping that's for all of her social media, or else that's confusing because it's
Speaker:not labeled with which social media it is. And then on the
Speaker:back is an explanation of what the
Speaker:podcast is. Did we have just regular ink there? It looked like maybe
Speaker:it was some foil embossed Inks or something? This it's it's just
Speaker:regularly printed. It's regularly printed? I thought I saw some reflection there that looked
Speaker:aluminum. So No. No. That's just the lighting. But what's
Speaker:interesting with this one is, like, it then I don't know if this was on
Speaker:purpose, but you flip it this way to read it because if you just flip
Speaker:it over, it's it's upside down. Okay. So I'm not sure if that was an
Speaker:accident or if that was on purpose, but the card itself is visually appealing.
Speaker:Yeah. So I think that one was done well.
Speaker:But if you're not gonna do a business card, like, what's your take on the
Speaker:digital ones? Yeah. I think digital has its Lohse.
Speaker:And For a while, I was switching over to only doing digital because
Speaker:I'm like, nobody does business cards anymore, and I used to even say that line
Speaker:when I'm in networking. Nobody does business cards anymore. And then 14 people
Speaker:ask you for a business card. Everybody wants my business card. So I don't care
Speaker:who's telling you that nobody uses business cards anymore. They're not out
Speaker:there networking. I can promise you that so
Speaker:many people still want that physical card. Now I don't know if it's just because
Speaker:they're programmed to ask for it because, traditionally speaking, that's what we're used
Speaker:to doing, but I just don't see where a digital business
Speaker:card is sufficient for representation. I
Speaker:think you need a traditional card along with a digital
Speaker:option. Mhmm. And that's why, well, I don't Have a
Speaker:digital card or one of those singular cards where you tap? Because
Speaker:here here and this is gonna send me on a tangent, but I freaking hate
Speaker:Those tap cards, those are stupid. They never work. Everybody's
Speaker:like, well, tap my phone, and you're sitting there for 5 minutes trying to tap
Speaker:it trying to tap it. No. That didn't work. Try to tap In that time,
Speaker:you could have just typed your email address into my inbox. You could have just
Speaker:said, what's your name, man, and and and put it in your phone as a
Speaker:contact. Those things are stupid. The technology's not
Speaker:there. Everybody's on different OSes on their phones or they have different
Speaker:manufacturers, And not all the cards work well with other phones, and it's
Speaker:just pure chaos. So digital cards, they
Speaker:have their place, but we're definitely not there yet. You need to have that physical
Speaker:card, and one of the things that I do to supplement a
Speaker:digital option is if you look at my phone,
Speaker:my wallpaper is a QR code that takes you
Speaker:to well, for right now, I'm using LinkedIn because trying to build my LinkedIn
Speaker:presence. Mhmm. So I'd love to have people connect with me over on LinkedIn.
Speaker:So I chose LinkedIn, made me a QR code, and use it here. So if
Speaker:somebody wants to exchange contact information that way. I go here, scan my QR
Speaker:code. That takes you to my LinkedIn, and I make sure that we connect there.
Speaker:So that's my tangent On digital business
Speaker:cards, I think they serve a purpose, but they have not taken over the
Speaker:market. There's still a very, very strong use case
Speaker:or traditional cards as well. Yeah. I've I have, like, a
Speaker:few like, I'm kind of on the fence with it. Someone
Speaker:actually asked me prior to Podfest If they should pay the money
Speaker:to get the business cards printed or if their digital card would be okay.
Speaker:And For her, I said digital would be okay
Speaker:because of her goals. Like, she wasn't building a business. She was kind of just,
Speaker:like, meeting people and networking, and it was very casual. So in that case,
Speaker:it's like we're getting close. It would have been, like, a rush printing job or,
Speaker:like, just the get the ones that are, like, the 1 hour pickup, which never
Speaker:look as good. In this case, I think the digital is fine,
Speaker:because it it's not very, like, high stakes. But, like,
Speaker:I personally like, I'm, like, I'm going to have my cards. But I feel like
Speaker:with the digital ones too, there's some that are
Speaker:just click to add to contacts or something, Which is interesting
Speaker:because it's, like, I don't add my business cards to my phone contacts. I add
Speaker:them to my business contacts. I don't I don't get that either. So I'm pretty
Speaker:sure I have some people in my contact list. I have no idea who they
Speaker:are, and I'm never gonna reach out to them. No. Never. I'm not and I
Speaker:I don't go through my contacts on my phone and go, let's see. Is that
Speaker:a business contact, or is it somebody? Yeah. No. If I don't remember I don't
Speaker:get that. I'm not gonna remember you. I'm not gonna remember your business. Well, now
Speaker:you're in my phone. I don't care. I'm still not gonna remember you. I
Speaker:also like so we were I was having a an issue
Speaker:getting the, the a URL that
Speaker:I forwarded to, like, show up correctly. Mhmm. And
Speaker:I so I went in on my phone, and I cleared my history and closed
Speaker:all my tabs. And that's when I remembered that, like, 14
Speaker:people had me scan their digital business card, and all it does
Speaker:is pull it up in a tab. Yeah. Yeah. And so I just lost
Speaker:all that contact info just from clearing my browser. Yeah. So,
Speaker:you'll you you don't even remember their names? No. I have no idea who they
Speaker:were. If guys, if anyone at Podfest had me scan their digital business card and
Speaker:I have not reached out to you, reach out to me, please, because I'm sorry.
Speaker:I lost your info. Yes. I'm not trying to be disrespectful. It's not
Speaker:like we don't remember you by, you know, because we're being rude. There
Speaker:was, like, 2,000 people there. You meet a ton of people, and
Speaker:there's no way you can keep them all straight. Yeah. You know, one of the
Speaker:things that I saw that I thought was super cool from a tech perspective
Speaker:was, the the what is it? NameDrop with your if you're on the new
Speaker:Apple, what, Lohse 17, you can just take your phones
Speaker:and just Bump them together, and then your phone lights up.
Speaker:It's got this really cool look, and you exchange information.
Speaker:But at the same time, that's the personal contact information. That's not Business
Speaker:information. Exactly. Well, it was cool to see it hap I was like, oh, that's
Speaker:the coolest thing ever. And it's nice little graphic that lights up. Yeah. You know,
Speaker:I'm like, oh, that's the coolest. And it is kinda cool, and it's
Speaker:easy. It's cool for personal. It's cool for personal, but I I just
Speaker:don't Sara the value from the business
Speaker:perspective unless it's just somebody that you know, know,
Speaker:know, know you can reach out too. You know, there are a couple of people
Speaker:that I did that with that I know I wanted their personal
Speaker:information because whatever their services are or whatever information
Speaker:we were exchanging was extremely relevant, and it was
Speaker:something that I wanted to follow-up on and build that personal relationship.
Speaker:But the personal word there is what's critical. The the
Speaker:vast majority of folks that I met, while I wanna stay in contact with them
Speaker:and I'd love to learn more about their businesses, it's it's not on a
Speaker:personal level. So that's that's where this functionality comes
Speaker:into play. You have to determine whether or not this is a personal contact that
Speaker:you wanna create. Maybe it's a personal business Contact. You know? And now we're
Speaker:splitting hairs. But, a lot of this digital stuff,
Speaker:man, I'm dating myself, but I just like a
Speaker:good paper card. I just like a good business card in my something I can
Speaker:touch and feel with a nice texture that I can remember and I can
Speaker:put it in my save pile. And that's pretty funny because I just remember that's
Speaker:what I was telling folks at Podfest. You know? Because you get so many different
Speaker:cards. You would say this goes in my save pile, which is my wallet. Yeah.
Speaker:Yeah. And I put it in my wallet, and that's because I knew I wanted
Speaker:to reach out to that person. I knew I wanted to extend that conversation. So
Speaker:if anyone saw Larry put your business card in, like, his backpack
Speaker:or his pocket, you're not gonna hear from him. Larry about that.
Speaker:Reach out to me, though. I'd love to hear from you. Don't
Speaker:call us. We'll call you. Don't call Yeah. You like that. We won't call you.
Speaker:Call us. But but, honestly, I think I think 99% of
Speaker:all the cards that I got went into my save pile, but it was more
Speaker:of just making people exchanging cards feel good and let them know that I am
Speaker:gonna follow-up because Yeah. Guarantee you every one of those cards that I got, I
Speaker:followed up on. Yeah. I sent personal emails to them saying, hey. Great
Speaker:meeting you. Thank you for following up, and, you know, that kinda takes us to
Speaker:a whole another point. How many business cards do you get that you never follow-up
Speaker:on? Well, that's also why when we were talking
Speaker:about, Like, our expo table and making sure that we get
Speaker:like, we're able to convert leads the way we need to. You need to make
Speaker:sure that you're in, like, in control of the contact
Speaker:Because you just said for, like, how many don't do we not reach out to?
Speaker:The same thing with the other people. How many people got our cards and are
Speaker:never gonna reach out to us? For sure. 100%. So when you're paying to be,
Speaker:like, a sponsoring in an expo hall, you need to make sure that you're the
Speaker:1 in the power to reach out to these people, because you
Speaker:cannot guarantee that they will ever reach out to you. And they might really be
Speaker:interested in your services, but they're overwhelmed. They're just, like, unwinding.
Speaker:They might completely forget. So make sure that you capture their
Speaker:information. But jumping back to that, like, personal versus business,
Speaker:so my friend who had asked me about the digital card, she then sends me
Speaker:what it would look like, and it looked great, But it had
Speaker:her cell phone number. And so I
Speaker:have, like, a free Google phone number that I put on my
Speaker:business cards and my website. I know we're different on this because I don't think
Speaker:you do. So but I use my Google number
Speaker:on all of my, like, public thing so that my
Speaker:personal cell phone number isn't, like, out there. But I'll
Speaker:still if, like, if I meet somebody, even if it is for business purposes,
Speaker:and I know that, like, I would talk to this person in the
Speaker:real world. This could this is a connection that won't just be
Speaker:transactional. I'll still give them my cell phone number just because it's
Speaker:easier for me, and I don't even have my Google number memorized. I have to
Speaker:look at my business card, But I have the option.
Speaker:I get to decide that. Cell phone memorized, do you? I I do. I've had
Speaker:the same ones since I was 12. Oh, what is it? Clever.
Speaker:Do you have your credit card number memorized? What is it?
Speaker:No. No. I don't have But anyone from junior high or high school, if you
Speaker:wanna get in touch with me, it's the same number.
Speaker:That's funny that they're the same personal number for man, It's
Speaker:gotta be 20 years. It's gotta be. You know? It's been I got my 1st
Speaker:cell phone when I was 12 or 13, and I'm 28. So I've
Speaker:had this number forever. I can't remember having a different number. But, anyways
Speaker:but no. And I I can see what your the the point there too, man,
Speaker:is from a safety perspective. Yeah. You can track location from a cell
Speaker:phone number. Yeah. And you don't want some creep creeping up on you, tracking you
Speaker:down from your cell phone number. So it's Super, super smart on your part.
Speaker:Like, I I might be able to choose who I give my business cards to,
Speaker:but I can't choose what they do with it. So you can find my business
Speaker:card on the street somewhere. Right. And, like, someone can
Speaker:easily just be like, oh, look, a phone number. I'm gonna call her. And so
Speaker:I wanna be in control of who gets my personal phone number and who gets
Speaker:my business number, And I've had times where it's, like, I give out my card,
Speaker:they contact me through the business number, and I switch them over to personal just
Speaker:because it's easier for me. And I'll tell them, like, hey. This is my business
Speaker:number. I'm gonna text you from my other phone number. But but have that control,
Speaker:and you're saying that's important. Exactly. Yeah. No. When my friend showed me
Speaker:that hers was her personal phone number, I made her change it. I'm like, for
Speaker:your safety, I'm like, this makes me uncomfortable. Sure. And
Speaker:I'm making you change. You're gonna go get a Google number or remove your phone
Speaker:number completely. Yep. Super, super smart there. But let let me go
Speaker:back to to following up on those business cards because not just from
Speaker:conferences, but, man, anytime you get a business card, take the time to go
Speaker:back and just drop a note to the person They gave it to you, if
Speaker:you can read it on their business card. Reach out to them because
Speaker:I promise you, if you're looking to leverage these
Speaker:contacts, If you just take that step to follow-up,
Speaker:you're gonna be 90%, and I'm just pulling that number out of the air, but
Speaker:you're gonna be so much more successful than those people that
Speaker:are networking that do not follow-up on those cards.
Speaker:Take the time. Go home. If you want to, create a spreadsheet
Speaker:and enter that information in a spreadsheet so you have all of these
Speaker:contacts. Do something with that card. It's it's
Speaker:not So much as an insult to the person that gave you the card, they
Speaker:kind of expect to give it to you. And believe it or not, expectations
Speaker:are you're not gonna follow-up. So if you do follow-up, oh my
Speaker:gosh. You're gonna make such an impact on that person that the odds of you
Speaker:doing business together are exponentially, I said 90%, we'll just say
Speaker:Exponentially higher than they would have been if you did the same thing that
Speaker:every other person that gets their card does, and that's just throw it in a
Speaker:drawer. And then after about 6 months, you go, man, my drawer shirt is dirty,
Speaker:and you dump it in the trash. And what is it? Like, you miss a
Speaker:100% of the shots you don't take? You miss a 100% of the connections You
Speaker:don't actually reach out to. Oh my gosh. I'm I'm a
Speaker:philosopher. That is so deep.
Speaker:Shallow as a shower.
Speaker:So I like, forever, I was super guilty of
Speaker:just getting cars and not doing anything with them, but I always kept
Speaker:them. So when I launched my company, I had a whole
Speaker:box, like, a shoe box filled with business cards.
Speaker:And I was like, well, At one point, they gave me their card,
Speaker:which that means that they're giving me permission to then reach out to them. Yeah.
Speaker:They didn't put a time limit on it. So when I first
Speaker:launched my company, that's how I created my 1st email list. So I
Speaker:took all of those business cards and I put them into my email list, And
Speaker:then I sent an email to all of them saying, like, if you're getting this
Speaker:email, we met at some point. It may have been, like, A
Speaker:year or 2 ago, but we met and you gave me your card. Like, I
Speaker:I remember you. I'm Yeah. Like, I like, we
Speaker:we did this. And I even said, like, this is the just an update.
Speaker:Here's what's going on with me. I started this company. Here's what I'm doing.
Speaker:And if you're still interested in staying in touch, Like, just stay on
Speaker:my list. If not, feel free to unsubscribe. And a couple people
Speaker:unsubscribed, totally fine. I think I put a note saying we'll just avoid eye
Speaker:contact next time we see each other, because I had to guilt them a little
Speaker:bit to stay. Sure. Yeah. I mean, marketing. But a lot of people
Speaker:stayed on, and I still, like, kept them. And, like, who knows if that'll turn
Speaker:into something, but I it has an opportunity now. Yeah. Way more than
Speaker:it did when they were sitting in the shoe box under my desk. No. That's
Speaker:great. And I think the point is just make sure that you follow-up. And
Speaker:there's no expiration date, when that follow-up can happen, but the sooner
Speaker:you do it, The better chance of establishing that relationship and building on that
Speaker:simple exchange of contact information that you had with that person.
Speaker:So, hopefully, with this episode, we've exchanged information
Speaker:with you that you find valuable. And if you do, do us a favor, smash
Speaker:that subscribe button so we can continue to bring you these amazing episodes each
Speaker:and every week. And with that, I'm Larry Roberts.
Speaker:I'm sorry, Larry. We'll talk to you next week.
