It's every marketer's dream: To create a product that people don't just enjoy, but are passionate about. Such is the case with Clio Snacks, a range of Greek yogurt products dipped in chocolate that provides decent nutrition.
In today's episode of Community Powered Marketing, Sue chats with Rachel Moore, Vice President of Marketing for Clio Snacks, who brings some insights into the Clio brand, and how they've empowered their community.
You'll discover the origins of Clio Snacks, including their founder's story and the passionate love their customers have shown right from the beginning.
You'll learn about the Clio Cravings Club, an ambassador program designed to make members feel as if they are a vital part of the brand's journey, aiding in areas such as innovation and receiving sneak peeks at new products.
You'll discover why embracing and engaging with your early adopter audience is so vital to creating a powerful and passionate community.
You'll also learn how you can leverage your engaged and passionate community to drive innovation within your brand.
Join Sue and Rachel as they explore the extraordinary story of Clio snacks, and offer some insights that can be implemented into your brand.
What You’ll Learn in this Show:
Background on the Clio brand's beginnings, their founder's story and the tremendous passion and brand loyalty that's it has enjoyed.
The origins of the Clio Cravings Club, an ambassador program designed to make members feel as if they are part of the brand, not just consumers.
The importance of embracing and engaging with your early adopter audience, what Clio calls their "VIPs."
How to leverage your engaged and passionate community to drive innovation within your brand.