Kelsey Dean’s approach to marketing is simple: be authentic, be transparent, be real. As the Assistant Vice President & Marketing Director at Pendleton Community Bank, she leads the marketing efforts in the company’s three regions across Virginia and West Virginia, focusing on true stories and messaging based on their company values. In this episode, you’ll hear from Kelsey about how to connect with customers on a personal level, the importance of staying true to your brand through actions as well as words, and the different marketing strategies you can embrace to stay ahead of the competition.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/marketing-your-company-values/

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Episode Chapters:

(0:00) - Kelsey Dean Introduction

(4:57) - Keeping Up With Rapid Growth

(7:58) - Humanizing Your Brand On LinkedIn

(13:43) - Be-Who-You-Say-You-Are Marketing

(18:25) - Highlight of Kelsey's Career

(21:27) - Your Writing Should Be Human

(22:46) - The Spirit In Which It's Done Matters Most

(25:08) - Empathic Leadership

(27:57) - Marketing Homework - Watch Movies & TV

(29:51) - Marketing Internally Is Just As Important

(31:09) - Kelsey's Advice To Her Younger Self