The market research world is being reshaped from every angle. Amazon's lawsuit over AI shopping agents, major CPG consolidation, and the death of traditional SaaS pricing models signal that the old playbook is obsolete. As specialized AI solutions take over and biometric-enabled robots scan shoppers, one question becomes urgent: what role does human judgment play?

Karen and Lenny explore why cultural intelligence and ethical oversight might be the most valuable skills in an increasingly automated industry.