Every business needs a reason why customers should buy from them instead of their competition. It doesn’t have to be anything grandiose, it just needs to matter to the customer. 

Jessica Totillo, an eCommerce strategy expert, shares her wisdom and highlights seven ways that businesses can gain competitive advantage and increase conversion on eCommerce websites.

Jessica is working with and learning from the top experts in the digital marketing and eCommerce industry and loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses. 

Takeaways

#1 Know your customer.

#2 There's most likely someone else out there who sells what you sell, but nobody else is you.

#3 Build trust in your customers by putting time and effort into factors like social proof, product reviews and content and videos that tell your story.

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Show Links

The eCommerce Podcast

eCommerce Masterclass

Keep Optimising Marketing Podcast

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Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.

Links to other platforms where this podcast is available

Apple Podcasts

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