Former sports broadcaster Brooke Kromer reveals how she built a thriving luxury real estate business on Florida’s 30A, helping athletes invest wisely.
In this episode of RealDealChat, Jack Hoss interviews Brooke Kromer, founder of Kromer Collective, who shares her journey from NFL sidelines to Florida’s luxury 30A coast.
Brooke discusses how she transitioned from sports broadcasting into real estate, built a powerhouse all-women team, and discovered her niche helping NFL athletes and coaches invest in high-return beachfront properties.
She explains how storytelling, market mastery, and consistency built her brand — and why emotional intelligence and community are key to lasting success in real estate.
You’ll learn:
- How Brooke transitioned from sports broadcasting to real estate
- Why niching with athletes became her competitive advantage
- The secrets behind building a successful all-women team
- How she negotiates million-dollar deals with confidence
- 30A’s unique investment opportunities and market trends
- How to turn rental properties into profitable lifestyle assets
- The power of storytelling in real estate marketing
- The importance of consistency in branding and social media
- How faith, people, and relationships define her “why”
📍 Learn more and connect with Brooke → KromerCollective.com
📸 Follow her on Instagram → @BrookeKromer
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⏱️ Timestamps
00:00 – From sports broadcasting to real estate on 30A
01:20 – Transitioning careers during COVID
03:00 – How real estate replaced her broadcasting income
04:20 – Building early momentum during Florida’s boom
05:30 – Niching with NFL athletes & coaches
07:00 – 30A explained: Florida’s luxury beach haven
09:30 – Market appreciation, COVID influx & lifestyle shift
10:10 – Why now is the best time to buy on 30A
12:00 – How Brooke finds properties that cash flow
13:50 – Negotiating luxury deals in today’s market
15:40 – Lessons from her father on team-building
17:00 – Building an all-women team that wins
19:10 – Market knowledge & tactical negotiation
21:20 – Storytelling meets strategy in real estate marketing
23:00 – Brooke’s “why”: people, purpose & impact
24:30 – Helping clients build generational wealth
26:00 – The power of community on 30A
27:10 – Learning to walk away from the wrong deals
28:40 – Overcoming challenges & trusting timing
29:30 – Rapid fire: lies, lessons, books & tools
30:45 – Social media as the ultimate time-saving system
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