In this episode of Shop Talk with Leonard, we take a step back and ask a bigger question: is ATV racing stuck or is it evolving? This isn’t a rant, it’s a real conversation about where the sport stands today. From attendance and fan engagement to race formats and what feels stale versus what’s actually working, we break down the current state of the industry.

We also dig into the real challenges behind the scenes cost of entry, exposure, promoter structure, and whether innovation has slowed down. Then we shift forward: what actually needs to change to keep the sport growing? New ideas, better media presence, and crossover opportunities all come into play as we look at what’s next.

Make sure to subscribe, share this episode with your crew, and let us know your take because the future of the sport depends on the conversation.