Sara Richter is CMO at Emarsys, the omni-channel customer engagement platform, which empowers marketers to build, launch, and scale personalised cross-channel campaigns that drive business outcomes.

Sara is a creative marketing leader with more than 15 years of experience in high-growth, fast-paced martech organisations. She is passionate about building revenue-oriented marketing teams.

We discuss:

1. The challenge of marketing to marketers
2. What B2B marketers can learn from sales-focused models
3. Advice for B2B brands facing a likely economic downturn
4. How big brand campaigns can drive short-term sales
5. Why now is the ‘Golden Age’ of marketing