In this insightful episode, host Yvonne McCoy welcomes growth strategist Jason Van Orden to explore the power of focusing on unique abilities for enhanced success and fulfillment. Through practical guidance and personal experiences, they discuss overcoming impostor syndrome, the importance of resonance and individuality, and the creation of a "signature method framework" for distinctiveness in business. Additionally, Jason shares a free resource to start building your unique approach to client success.

Guest Bio:

Jason Van Orden is a growth strategist dedicated to helping coaches and consultants increase their income and impact by leveraging their unique strengths and refining their messaging. With an extensive background in entrepreneurship, including launching the first podcast about Internet marketing in 2005, Jason focuses on packaging expertise and overcoming communication barriers for optimal client attraction and retention.

Key Points Discussed:

1. Understanding Unique Abilities (05:20):
2. Jason explains the significance of identifying and leveraging personal strengths to enhance professional value and enjoyment.
3. The Signature Method Framework (12:47):
4. Discover the steps to creating a distinct approach that showcases your unique contributions and boosts business clarity and confidence.
5. Networking for Improved Messaging (18:14):
6. Insights into using strategic networking to refine communication and increase relevance with target audiences.
7. Embracing Change and Personal Growth (26:09):
8. A discussion on the necessity of stepping out of comfort zones to foster personal and professional development.
9. Overcoming the Curse of Expertise (33:42):
10. Addressing the communication challenges posed by expert-level knowledge when connecting with potential clients.

Main Quote:

"Recognizing and honing your unique strengths is the key to reducing stress and creating genuine connections with others."

Links:

• Free Gift: The Signature Method Framework™ (https://vanorden.spiffy.co/a/L6bTxEeQBl/3250)
• Generous Entrepreneurs in Media (GEM) networking event. (https://vanorden.spiffy.co/a/aJOt1wVZ60/3250)

Welcome, everybody, to the One Small Change podcast. I am

thrilled to be embarking with you on this journey of exploration and

transformation. I'm your host, Yvonne McCoy, and I bring almost

30 years of entrepreneurial experience to this

podcast. But more importantly, I bring a passion for discovering

how you can grow through seemingly small changes.

So thank you for joining me. And, you know, I want to make sure that

we stay on this journey together. So this week, we will be

talking to someone who made a difference in my journey,

Jason Van Orden. Jason, thank you for coming. Thank you for

being here. Tell everybody why I'm so excited about you

and what what it is you do and why you do it. Okay.

Yeah. So, at its core, what I do is I am a growth

strategist that works with coaches and consultants who are ready to

unlock a new level of income and impact. They're doing great

work with clients, but they're just not quite sure what to shift in their business

model to get to that next level. And, so I help them with their

messaging, their offers, and and find those I mean, speaking of small

changes, those little changes they can make that can open up a whole new level

of of impact and income. And, this is something

that I got into many years ago because as an entrepreneur, I had

a podcast that did very, very well early on in podcasting. In

2005, actually, I launched the the very first podcast about Internet marketing and

Internet business. And it helped beginning entrepreneurs

get started with a brand new business based on their interests,

their passions, and so forth. And what I noticed in working with a lot of

those entrepreneurs is that there were so many people with a unique

perspective, unique story, strength, you know,

a a an approach to things that that

could have a huge impact on, you know, a certain segment of people out

there in the world if they just knew how to reach those people in the

best way. And I just started realizing, like, wow. You know what? There's so many

issues and needs and problems we're trying to manage and solve in this

world and so many smart people with great ideas that just need

help reaching the people that can help best that, I've just

had a passion for many years about helping experts,

consultants, coaches, you know, anyone with that kind of a message

to to reach those people in the most effective, efficient way

possible for them, but also one that's aligned with their vision, their values,

their their strengths. And so everything I do is

is around that mission. I feel like if I can amplify more of those

voices, it, elevates the world in some small way

and then also compounds, I guess, my own impact in the world a little bit,

as well. And, so that's that's a little bit about

about me. And I think that's one of the things, you know, that we

share and one of the reasons I was so glad to find you,

when I did is because I think so

often there's so many cookie cutter you know, people

are given these cookie cutter formulas, which keep

you from standing out and shining in the world. And I

think that, you know, part of what I do is, you know, I

kinda look at what your heart business is, the thing that you would do for

nothing, and try to figure out where your head business can help

those people so that you can do what you do naturally, your

natural gifts, you know, in an environment of people that you like. And

so, you know, one of the one of the great things that Jason does is

and and and if you're on my mailing list at all, you'll see is

he does, GEM, which is generous entrepreneurs in

in marketing. And it is I always say to people,

if you're afraid of networking, you need to go there. I call it the gentle

networking because it's not the fire hose that you

normally get, but there's lots of information. You actually get to

meet people and talk to them and get ideas.

So, we were part of

what you were talking about, I think, is, the

problem that most entrepreneurs have, and and the one that

I'm addressing from a different perspective is

they're good at what they do. That doesn't

necessarily mean that they're good at the at at the

business part of what they do. Right. So what I say to

people that, you know, are my clients is if you're good at what you do

and the clients that you have love you, you don't have a a solution

problem or a delivery problem. You have a client attraction problem.

Right. So you you said a couple of things. One is

sometimes it's just a matter of putting things in the right

places and and doing the right thing. You know, it's

not about totally starting over again. I do you know? So can you talk about

that a little bit more? Yeah. I mean, so often when,

people come to work with me as as clients, you know, they they started

the business because they're they're passionate about what they have to offer. They do really

wanna help people. They know how to get results for people, and they've, you

know, started, you know, through through networking or hustling. They've they've

gotten clients and have started establishing that business,

and and now they wanna take it to that next level. And and it's

usually one of just a small handful of things that they need help

with and maybe some combination of these things. One is, you know, the messaging,

how to best communicate what is unique

about them in a way that feels very relevant and

resonant to those that they want to work with most, those that they

can have the biggest impact on, the the clients that they really want to

attract. And as experts, we fall into this trap

called the curse of expertise or the curse of knowledge, Whereas we

get better and better what we do, we lose a little bit of the connection

with what it's like to be in the shoes of those

that we are trying to communicate with and reach and help. And so sometimes there's

a disconnect between how we're talking about our expertise and our solution and

what people are out there actively looking for. And so then we end up

really frustrated with, like, why am I having such a hard time finding the right

people or helping them see the value of what I offer or, you know, what

is some, you know, something of that that nature. And so, that's

one of the things is messaging. And then one of the other big things I

end up helping people with is how they package their expertise

as an offer. And so the main issue that I

help people with there is that, you know, as if you are

somebody who makes money based on your expertise, like a coach or consultant or

speaker, your time is a huge part of what you're also

offering, and there's a limit to how much time and energy you can sell or

offer to people. And so, therefore, there's a limit to how big of an impact

you're gonna have and how much money you can make. And so that's the other

thing I I end up helping people with a lot is how can you make

your the value that you deliver, the offers that you put out there more

scalable such that you can have a bigger impact, make

more money, but while stressing less, working less as

hard, but still delivering amazing results to

people, not sacrificing those results and also not sacrificing your

sanity. And so those are a couple of the gaps that, yeah, they're great at

what they do, but they don't necessarily realize what's the best way to package my

stuff as an offer, the right pricing, the right, you know, features and

things around that, and what's the best way to package my ideas in the messaging

that I put out there to attract the right clients to that offer. And

so I tried to bridge that gap so they can go to that next level

level of income and impact. Well, you know, I I I kinda had that

that experience and and, where I

did a workshop. And one of my one of my clients was, like, my wingman,

you know, letting people in and stuff like that. And after the workshop, she said

to me, you know, the

person that I saw deliver that workshop is not the person that I love

working with. Mhmm. And I was trying to be really, you

know, professional and polished and, you know, and stay

on script and, you know, whatever. And she was like, you were

just so stiff and artificial. Mhmm. You know? And

so I think that, you know, I I think that my own

personal opinion is, first of all, you have a lot less stress

when you admit you're not perfect and just do your thing. You know what I

mean? Just be yourself. And second of all, there are

people who who like to be around people like that,

whatever your that is. Right? And

it's interesting that, you know, I think sometimes,

like, I look at things that I'm attracted to when I hear people say

the word journey or road map or blueprint.

Those are like my buzzwords, and my antenna automatically goes

up. And so it isn't you know, when you use the

words and the messaging that is true to you, you're gonna

attract the people who are gonna value you. Yes. Do you

know? And it's funny because, you know, if you've listened to this podcast,

you've heard this story a 1000000 times. When the first

thing is that you have to kind of overcome that impostor

syndrome, like, why would somebody pay me? Right. Right? So

understanding that your uniqueness is one of the reasons that you

get them. You will get them the results because you understand them.

Yeah. You know? It's one thing. And so it's like

the other thing is information is everywhere. So it

is important that part of what you

do, I think, is how you help people implement information

because they can get information anywhere. Right. But you

can help them in a way that your particular people

can use it or give them the options of different ways to use the

information to get the results. And, you know, it took me

like I said, it I'm a slow learner, I

think. But when I finally get it, it's like the elephant never forgets.

Right? So the lesson that was hardest for me to learn

was what is the benefits, not what do I do?

Because, you know, I'm you know? And and what and when I finally got it,

because I'm a food person. Right? Was it's like,

if you wanted the gooey brownie and you went into a bakery and said, give

me your best gooey brownie, and you said, okay. Here's 2 cups of flour.

Here's a half a cup of cocoa, and here's a recipe. Yeah. You'd not

be very happy. And what I've realized lately is it's not

enough to say to people, I have your gooey brownie. You have to

say, I have the gooey brownie with extra chocolate chips

or nuts or sprinkles because there are lots of gooey brownies

out there. Mhmm. So, you know, that is, you

know, part of the thing that I see when I when I talk to you

that you can help people see what you know, help them see

what their uniqueness and how to talk to people. You

know? And the other thing that you said that I you know, I'm gonna take

a step back, is people need to know

Okay. That was pretty judgmental. People

need to know. No, I think people shy away from high ticket

products and they make your life

so much easier because the people that are willing to invest

in themselves, one, they trust you enough

that they probably are going to listen to you and you can, you know,

give them ideas and you can, you know, have fun with them.

But the other thing is

besides being easier to work with, you like working with them,

and they probably will stay with you, you know, as opposed

to the person that you're trying to persuade or sell a low ticket item

to that you have to do it over and over and over and over again.

I mean, you're you're it's like being a hamster on a treadmill.

Yeah. So why why do people have trouble making

that that transition? What have you seen?

Yeah. So, I mean, there's a few reasons why why people

have a hard time finding that right messaging. I mean, for 1, we're

surrounded by really bad marketing and messaging out there. And so then we're like,

well, I guess it's how I need to do it. And then we rely

and and sometimes we see stuff that's working, but it's, like, ultimately just really not

what's gonna align with our values. There's there's marketing that works, you know, that

uses fear and shame and pressure or whatever. And and so, you

know, sometimes we end up borrowing tactics or or trying things that ultimately

are just not really aligned with our values and our our strengths, our our

message. Right? And so what's really important, and and here's a simple

framework that I give people, is there's 3 r's that you're trying to nail down.

The first one is relevance, the second one is resonance, and the third one is

remarkability. Relevance is the one, I think, that we most

often understand when it comes to marketing, and that is that we need

to be talking about

talking about the the issues, the needs, the the challenges,

the outcomes that our intended audience, our ideal

client is actively thinking about on a regular basis. Not

about our solution, not about the features of what we do, but it's like,

hey. Are you somebody who is facing this issue and you're worried about

x, y, and z, and you've tried a, b, and c, and and they go,

yes. That's me. So, like, the better we understand what they're thinking

about as they wake up in the morning worried about whatever, as they go to

sleep at night. And not to just, like, leverage that fear, but to go empathize

with and go, like, look, I get it. And they go, like, I think you're

talking to me. Resonance then is talking about

those things in a way that reflects the the values that we

have, our personality. I mean, you know, it's there are so many different

people that could help you, get better at, let's

say, productivity. Right? But some people are gonna be like, on the hustler end of

the spectrum, and some of us will not respond well to that. And some of

us would be more on the end of, like, self compassion and finding something that

works for you. And that might resonate with you better. I mean, that's a very

simple example. But talking about these things in a way where they

go like, hey, you feel like somebody I could hang out with, that I could

trust, that, like, you know, you're my kind of person. I see

myself reflected in what you are saying. And so that's that's resonance. And

sometimes we shy away from that. We go so much into the credibility side of

things that we neglect to give that resonance piece for people to latch

onto and go, you know what? I can trust you.

Remarkability then is knowing, like, okay, what is it about our message

that that that offers something different than what they've heard before? And

it doesn't mean that it has to be, like, a 100% unique from anything that's

ever been said before, but it means understanding, like, okay, what have they

heard? What have they tried? What are they tired of hearing over and over again?

What are the things they're worried about? What are the things that they have made

bad assumptions about? What are the things that they don't realize that they need to

know in order to really make a and and bringing something new whether when they

bump into you, not only do they say, hey, this is relevant to something I'm

trying to accomplish and overcome. This is resonant with the

kind of stuff that I trust. But, also, this is different than I've heard it

before, and I'm having some like, a new perspective, a new hope to be able

to move forward where I felt stuck for a little while. And if you can

bring all 3 of those r's, relevance, resonance, and remarkability,

now you've got a message and an offer that can really stand out in the

market and align with the people that you know you can do

your best work with. And and and this

may you can disagree with me if you want. But one of the

things in terms of relevance,

like I said, I I was very hesitant to network. But one of the things

that I found the value of networking is relevance. It

was a place for me to try new things when I was introducing

myself. Right. And, it's interesting because I put

in this thing is if you're a person who has spent a lot of

money in high ticket programs and not gotten the results that you want,

And everybody in the room goes like this, you know, if you're in the

right the right networking. Because I my story that I

tell is I spent $25,000 for a year long program

and didn't know who my ideal client was when I was finished.

Right? And then I went to a 3rd a 30 minute free

call, and it was like they opened the curtain. It was like, oh my

god. This is it. Do you know? And people are like

people are like, you know, that's me. I had

that experience. You know? And in terms

of I forgot

something else that you said, but it was like it kind of, it basically

was my story, the pieces the pieces to my story

that I had to find what resin you know, what people, like, hooked on

to. You know? The other thing that I started saying is

in 2020, I lost I, you know, I lost my business.

I went in the hospital for something that was not COVID related. I was

doing executive directing, for nonprofits, being

directors of nonprofits. Right. When I came out, the world was shut down for

COVID. They didn't have the money to pay their staff, so they definitely did not

have the money for me. And instead of having a well oiled business, I

had a junk drawer filled with courses and programs and

downloadables and just stuff I had collected. And everybody went, yeah. I got

that too. Right. So, you

know, that to me is one of the I think it's

networking is like a nice testing place. Yeah.

Sure. Absolutely. Yeah. It's a way to, like, try out different language and and

bouncing different things around and see how people respond. Absolutely.

So, I think the other thing is, what you

talked so we have relevance,

Resonance? Resonance. Yes. And remarkability. So the

resonance, I think, is really important because you have to be comfortable in your own

skin. Mhmm. You know, you have to set your own boundaries. I

mean, I I I think that it's it's you know, people

say, well, try this. Try this. Try this. And to

me, you know, some some of the sales techniques that are out

there are very much used car salesman to me.

It's like, I don't need this. Do you know? I'm a full grown adult. I

don't need you to shame me into buying this or or whatever the case may

be. Right. And, you know, remarkability is

you know, part of the issue with that is that

society has not taught us to be remarkable or to recognize where

Or to recognize. Yes. Not to recognize. Right. Like, there's all kinds of things that

squashes. You know, we're taught to be, like, humble. We're taught to, like, discount

what it is that sets us apart. We assume that everybody else thinks or or

approaches things the same way and realizes the same things we do.

Yeah, absolutely. Society does not do a good job of helping us with that. And

and I think that, you know, for me, that's another relevant

thing is that it's not your fault. You know? That

you have been taught to, you know, like that old saying, hide your light under

a bushel instead of getting out there. And I think that

once you can once once you can feel good about

yourself, recognize that you do have this uniqueness because we

tend to we don't recognize our own uniqueness. I mean, we tend to

go, what do you mean? Not everybody can't do this?

100%. Yeah. So let before we run out of time, give me give

me you've given me a lot of nuggets. So if if you haven't

found something to work on, I don't know I don't know what

you've been listening to. But but if you were to say, here are the 3

things that I think you should do. Yeah.

Aside from the 4 r's. The 4 r's could be 1. Yeah.

Well, so, I mean, really, the crux of what I'm getting at here is that,

you know, a a shift that I made in my life and business that has

made a big difference for me is focusing more on my

strengths or, what I've also heard called unique

ability by one of my mentors for many, over the years, Dan

Sullivan, of strategic coach. And, you know, there's different

people who talk about this, but it's this idea that that's another thing that society

teaches us to do is, like, focus on where we're weak and try to improve

that or fix it. It's like, yeah, you know what? No. There's something about the

way we think and our perspective and our experience and our just inherent

strengths that allow us to show up in the world in a way that's, let's

just say, you know, above the average of what others might be able to do.

It's something that fulfills us and brings us energy to create immense value for

others. It's the kind of thing that people will recognize in us and go, like,

yeah, I can totally depend on you and turn to you for these kinds of

things. And so the better we can understand that and then incorporate

it into everything we do in life. Our I I I think about this in

my parenting. I think about it with my clients. I'm always trying to help my

clients find the marketing strategy that aligns with their strengths.

The way of working with clients that aligns with their strengths.

And so that's that's what I'd love people to to recognize is

that whatever you're doing, like, you have that unique ability, those strengths. So some

simple things you can do. One would be get feedback about

these things. Like, pick out a few colleagues, a few

trusted, like, family members, some maybe clients you've worked with, and just send

them an email. And I know it can feel vulnerable, but I'll tell you, the

value you get back from this, and people are more than happy to help, is

they say, you know what? I'm working on really trying to,

identify what sets me apart and what my strengths are. You can even say, like,

I'm happy to get, you know, to reflect back to you what I the same

for you. But what is it that you think really I I know I'm

especially good at? What do you see me thriving at at doing?

What, what is it that you feel like you can really depend on me for

and and turn to me for? And then look for the commonalities. Like, send 10

of these emails out. Look at the commonalities, and that's gonna give you a lot

of insight about where you really stand out.

Another very simple action or tool, if that that sounds too scary, there's

a wonderful book. I'm looking over here in my bookshelf to see if I can

grab it, really quickly. I'm not seeing it readily. But, anyway, it's a book called

Strengths Finder 2.0. This is by the Gallup Organization.

Lots of research. It's been around for years, and it's like a 20 minute you

buy a book. It comes with a code to take an online assessment. It takes

about 15, 20 minutes to answer some questions. And out of 30 strengths that they've

categorized, they tell you the 5 that really set you apart. And for instance,

one of mine is I'm a strategic thinker. And I I didn't realize

until I started really diving into this that it's like, oh, there's a way that

I see systems and the pieces that are connecting and the possibilities moving

forward that not everybody thinks that way. And that's fine because there's there

are other people with, like, positivity strengths and, like, cheerleading strengths

and really encourage, like, maybe that aren't as much mine. Right?

But I have found that it's like, hey. When I emphasize that strategic thinking, that's

that's what my my clients really depend on me for. And when I emphasize that

as, like, hey. This is something I do well that I wanna bring to to

you and what you're trying to do, that people know it's like, yes. That is

what I need. So StrengthsFinder 2.0 is another great,

step. So whether you you do that, hey. Send a handful of emails out to

get some feedback and see what the commonalities are, or go and buy the

StrengthsFinder 2.0 book. And you get the 5 strengths and you read and it and,

the 5 chapters about your strengths, and it tells you, here's where you're gonna thrive.

Here's what you should try to do more of. And if you're really frustrated, it

might be because of these things. These are the things maybe to consider, like, removing

from your life or trying to avoid because it's just not gonna be where you

shine. And I found that the more that I do that and help my clients

do that, the more success and fulfillment we we see.

So tell us about your free gift before we run out because I think it

it ties in very nicely with what we've

been talking about. Yeah. Absolutely. So one of the things I

I've heard the most, feedback from my clients that they find really

valuable is this process we called, I call the signature method framework. And

so what I do is I help, you know, my the coaches and consultants I

work with come up with their signature approach to

delivering results to their clients. So they know who their ideal client is. This is

who I love working with. And they've and if they need help figuring out what

those people really want most and looking for most, I help them with that. But

then the key piece in the middle is, okay, what's the approach, the steps you

take, the tools you you use, the the strengths you

bring to the situation that guide your ideal clients

to their highly desired outcomes in a way that sets you

apart from everyone else. And when you nail that

down, what you end up and there's a lot of different ways you can use

this, but essentially, you end up with this brandable thing where it's like, hey. Like,

I have a signature framework called the scalable genius method. And

it's my approach to helping coaches and consultants serve far more people

without sacrificing their sanity, working less, and still giving

amazing results. Right? And so that is a

process that I have refined over the years using my strengths.

And so I'm able to, like, teach workshops on that. I'm able to,

like, bring up a visual of that when I'm talking to a potential client. I

create content around that. My clients talk about how it becomes a strategic

filter for their business. It gets them very clear and confident on what they need

to focus on. So the signature method is a way of bringing about what we're

talking about here, your remarkability factor, your strengths,

and presenting in a way that says, here's why I am

if you are my ideal client, here's why I am your must have solution for

getting you to those outcomes that I know that you want.

And so I've got a freebie where you can get started on

this process with my signature method framework. It's a little worksheet and a short

video to get you started so that you can start teasing out those things and

figuring out like, oh, this is what makes me different from the other experts out

there that do what I do. If you guys don't jump on

this, I don't know what's wrong with you because this is

a I've heard Jason talk, and I'm

glad that I have, and you're gonna wanna have this. So,

the last thing before we took not totally the last thing, but here's

here's my fun question for you. Sure. Yeah. When was the last time that

you did something new for the first time? Yeah. Something

new for the first time.

So, so a couple of things come to, to mind.

One thing one thing that that jumps out is, that came to

mind was going and trying out, kickboxing. And here's the

reason why I I did that. Like, I don't consider myself a particularly, like,

athletic person. You know, in middle school, I tried out for a basketball team. I

made it, and I did that into the high school. And then I realized, man,

sports do not make me happy. I don't like the culture of it at all,

and I went into band. I became a band geek instead. However,

recently, you know, a little while back, I was thinking about, you know what? I

want a way to be more active. You know, we're all looking for ways to

be more active and exercise and take care of ourselves

and, you know, you know, the things that help with our mental health and our

physical health. Right? And I knew about me that one of the things I

needed in order to really engage with those kinds of goals was

some number 1, like, to be involved with other people so that I'm not I'm

an introvert, but I know that, like, hey. If I'm gonna show up with other

people, it's gonna give me some extra energy for that moment. And

I knew that I needed to engage my curiosity about something. And I was

like, well, you know what? I'm kind of fascinated by this idea of kickboxing

and just, you know, what it's like to learn that as a discipline and apply

it whether it's to self defense or fitness or whatever. And so

that's one thing that I went and tried in, like, probably got me into some

of the best shape that I've been in. I I've lost some of that sense.

I'm not saying I'm in that shape right now because different things have gotten in

the way. But the big takeaway lesson there was I was asking

myself, okay. What's something I'm really curious about that I can go and pursue that

will then align with some of these goals I'm trying to to reach?

And kickboxing was one of those things that did that for me. And as I'm

saying this out loud, I'm like, I should go and figure out, okay, either go

find a new kickboxing gym or run that

process again and find the next thing that's gonna engage my curiosity to keep me

healthy. But, that that's what comes to mind from that question. In my

house right now, the the the new physical thing is Pilates.

Oh, no. It's okay. My family apparently travels in a

in a in a pack. So my daughter got interested,

then she got my husband interested, and now her sister is doing it.

So, you know, the and the push, of course, is that, mom, you need to

do this. But, anyway, so that might be my answer. You know? Well and

then there's a good lesson there. Right? There's so many ways to be active and

exercise and move, and that's the most important thing. It's like we figured out it's

like, look. We just need to move our It doesn't have to be going to

the gym and lifting weights. I've also figured out I love riding my

bike. I hate going to the gym to lift weights, but I can get myself

on a bike listening to an audiobook and get my cardio going. Right? So just

figure out what aligns with, like, what's naturally enticing

to your strengths and and who you are. Right? So it kinda goes back to

everything we've been talking about today. And kind of kind of what you

need. Do you know? Absolutely. Yeah. Alright. So I

gotta give the commercial. And so what I would really like from

everybody who's listening to this is if you would take a minute and if you've

enjoyed this to subscribe and to share and then engage on, you

know, this podcast on social media. And one of the reasons

that I did this is because I don't think, you know, you

can entrepreneurship is a long road. And so I'm trying

to help create a vibrant community and help fuel your

quest for growth and impact. And if you're

here, then that means that you're looking for some of

those tiny shifts that can yield monumental transformations.

And if you haven't listened to the first episode, you might wanna go back and

see who else is the the first episode and see who else is out there

as well. But people have got amazing gifts and

and insight that you can benefit from on your

own schedule. Right? So, Jason,

as we finish up, what are your last words? What if you had to, you

know, put a quote together, some last minute

kind of things, what would you say? Well, I just, you know, anybody

who maybe has listened to what we said and is still like that little bit

of doubt in their mind, they're like, I just don't know. I I I'm, you

know, life has told you that you're not as smart as you think you are

or, you know, I've had clients where, like, they felt like, oh, their exuberance and

positivity was always squashed because it felt like too much for people, but that was

their actual strength that applied the right way. Like, so there's all again, all these

things that, like, just give yourself that moment to, like,

explore a bit. Like, no. You know what? There is something that sets you

apart, and your whether it's DNA, nature, nurture,

the experiences you've been through, the the,

the education that you've had, whatever, the challenges that you've conquered,

put you in a place to offer something unique to the world, and we

absolutely need everyone to elevate that. It's not a competition. It's not

a zero sum game. It's about us all figuring out how we can best

live fulfilling energetic lives that also just create immense value

for whoever we decide we wanna create that value for.

So just, you know, any of the little tips that we've given today, like, pick

one thing, lean into it, and see if you can find even 5%

more of that, awareness and confidence in,

like, what your strengths and unique ability or

signature method are that you have to offer to the world. Absolutely.

Absolutely. I can't believe we're

out of time, and I think we could probably go on for another half

an hour. But but we have to stop. So

the the last thing that I wanna say that I always end with

is that change is simple, but it's not always easy. And

and if you don't make some changes, you're gonna stagnate because

the world is constantly changing. And sometimes change

requires courage, resilience, and a willingness to step out of your comfort

zone. So get the freebie, do something different,

do something new for the first time, step out of your comfort zone,

discover more of who you are. And I hope you will join me again on

on the one small change. And if you, again, if you haven't seen the first

episode or any of the other ones, you're gonna wanna do that. But

I think it's gonna help you have a bolder vision and have more innovative

possibilities. Jason, thank you so much for everything that

you've done for me and everything that you're doing for my

audience. And, you definitely need to pick up his,

his free gift because it will help you make the changes that you

need. Thank you. Yeah. My pleasure. Thank you, Yvonne.