It's crucial for your ideal client feels confident that you can help them BEFORE they schedule a consultation.

In this episode, we’ll cover the 3 necessary elements that need to exist in your marketing material so that you ideal client feels confident that you can help them BEFORE they schedule a therapy consultation.

You cannot neglect the importance of having a therapy website to showcase your services, hence why we’ll cover the 3 most common pages that are visited on a website, so that you can make it easy for clients to learn more about you as the therapist.

And since the therapy consultation is not a therapy session, it’s important that you answer as many of their questions as you can, so that they feel confident saying YES to working with you.

Grab your FREE checklist HERE >> https://aisharshabazz.com/yes

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This podcast was brought to you by the The Thriving Therapist Shop

The audio for this podcast is edited by Aleksandra V.

The music featured in this podcast was created by MH the Verb and GR Stone.

Copyright 2024 Aisha R. Shabazz

How do you know that your marketing is working?

When your ideal client shows up for a therapy consultation!

Welcome to Beyond the Session with Aisha Shabazz.

In this episode of Beyond the Session, we're talking about how to increase

the likelihood that your ideal client will show up to your therapy consult.

I will try and temper my excitement because I love talking

about therapy consultations.

Your marketing needs to speak to your ideal client in a way that shows

them you are familiar with their goals, aspirations, and challenges,

and your therapy consultation is one piece of the puzzle, just like your

marketing is one piece of the puzzle.

So if your marketing is not speaking to your ideal client, guess what?

They're not gonna show up to your therapy consultations and I break

this down into goals, aspirations, and challenges, because it's an easier way

to contextualize what we're actually doing in our marketing strategy.

The thing I want you to consider is that when they find you, they need to know.

You are who you say you are.

If it's not clear to them that you are familiar with their goals, aspirations,

and challenges, if it's not clear to them that you can clearly help them

through therapy, they're gonna move on.

Once you fine tune your marketing, there are subtle yet crucial steps that many

therapists underestimate their importance.

You have to make it easy for them to learn more about you and not

you as the practice, but you as the person who is offering therapy.

The simplest way to do this is to have a website.

And you've heard me say time and time again, you need a website.

In my opinion, it's non-negotiable.

A website is gonna give you endless possibilities on what you

can share with an ideal client.

And on your website, you get to use your creativity.

So get excited about that.

There are so many opportunities for us to use our creativity and the moment

we think to ourselves, Ugh, this is so difficult, then that shuts everything.

The other thing that needs to be easy is it needs to be easy for your ideal client

to learn about what you're offering.

So you might be thinking to yourself, well, isn't that obvious?

I'm a therapist.

I offer therapy.

But we all know that therapy is not the same with every therapist.

So they need to know what therapy is like at your practice.

Taking the time to break that down can happen on your website.

The other thing that needs to be easy for your ideal client is it needs

to be easy for them to reach out to you, to contact you, to speak to you.

And again, you might be thinking, well, my marketing is speaking to

them, but your marketing is not you.

You're not gonna be offering therapy through your marketing content.

And that's a controversial statement in and of itself, but you're not

going to be offering therapy.

Instagram, TikTok, YouTube, your podcast, your blog, the

therapy is happening in session.

And so they need to feel as though that it is so easy to reach out to

you that there's no friction there.

Did you know that the most frequently visited pages on your

website are your homepage, your about page, and your contact page?

Well, it's no surprise, right, because I just shared with you that your ideal

client needs to know more about you.

You're about Paige.

Your ideal client needs to know more about what you're offer.

Your homepage is the gateway to that.

They need to find it easy or at least easier to reach out to you.

And that's your contact page.

And for our purposes, it's your client inquiry form.

That is the moment that they're gonna reach out and say, you know what?

I am ready to talk about therapy with the therapist.

That might be the new person in my therapeutic journey.

The other thing that you have to consider is you need to make it

easy for them to get their questions answered and throughout your therapy

consultation process, you're going to be answering a lot of questions

before your therapy consultation, during your therapy consultation.

And after your therapy consultation, and I have a checklist available so that

you can see over 20 questions that you can answer for your ideal client so that

they can determine, you know what, hmm.

This is an easy yes to not only reach out to this therapist, but

to sign on for therapy with them.

And you can check out that link in the show.