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Episode 4 How to Negotiate Your Worth
Episode 46th December 2024 • Unstuck & Unstoppable • Sarah Archer
00:00:00 00:22:32

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Sarah tackles a vital topic: negotiating your worth - whether it's asking for a payrise or negotiating a better salary at job offer stage. Sarah delves into the importance of preparing both practically and mentally for salary negotiations, sharing actionable strategies to help you confidently advocate for the pay you deserve.

Episode Show notes

[01:00] The Importance of Understanding Your Motivation

  • Explore why you’re considering a pay increase:
  • Are you unhappy in your role?
  • Do your responsibilities warrant a higher salary?
  • Is it about fairness, recognition, or financial goals?

[5:00] Doing Your Research

Learn where to gather salary data, including:

  • Glassdoor and industry job postings.
  • Conversations with industry professionals and HR contacts.
  • Membership organizations and gender pay reports.

[09:00] Preparing a Strong Business Case

Outline your desired salary and back it up with:

  • A summary of your contributions and achievements.
  • Responses to potential objections.
  • Evidence from salary benchmarking.

[14:00] Timing & Building Relationships

Why timing is crucial: post-project success or organizational shifts can be opportune moments.

The role of your boss as an ally in the negotiation process.

[17:00] The Emotional Aspect of Negotiations

Strategies to manage anxiety and rejection.

Shifting your mindset to view the negotiation as part of long-term career development.

[17:30] The Pension Pay Gap and Future Planning

Learn why addressing salary negotiations is essential for closing the gender pension gap.

Discover how cumulative salary decisions impact your long-term financial security

[20:00] Backup Plans

Alternative benefits to negotiate, such as flexibility, additional training, or future reviews.

How to decide whether to stay or move on if your request is denied.

Useful Links

Sign up for Weekly Career Inspiration

Learn about Leadership & Advancement Coaching Programmes

Book a Free 121 Clarity Call

Join The Love What You Do Facebook Group

Connect with Sarah on LinkedIn

Rate & Review the Podcast

If you found this episode of Unstuck & Unstoppable helpful, please do rate and review it on Apple Podcasts or Spotify.

If you're kind enough to leave a review, please do let Sarah know so she can say thank you. You can always reach her at: sarah@careertreecoaching.co.uk, and let Sarah know how your negotiation journey goes. Remember, you’re unstoppable!

Transcripts

Speaker:

Welcome to Unstuck and Unstoppable,

the podcast for ambitious female

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leaders who want to create more impact,

income, and influence in their careers.

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feel connected to their passion

and purpose, but without

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selling out or burning out.

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I'm Sarah Archer, a leadership coach

and career strategist, helping women

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like you thrive in leadership roles

while staying true to your values.

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I'm the founder of CareerTree

Coaching and have over 15 years of

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coaching experience and significant HR

leadership experience to share with you.

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I know as a female leader it can

be hard to find time to focus

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on your career aspirations.

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The day job can be all consuming.

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Plus, no matter how senior you are,

there are always going to be times

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when you feel stuck, when you have

self doubt, or feel like an imposter.

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And that's where unstuck

and unstoppable comes in.

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Each week I'll be sharing practical

strategies, insightful interviews and

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inspiring stories to help you boost

your confidence, lead with purpose

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and achieve sustainable success.

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If you're ready to stop playing

small and unlock the incredible

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potential you have within you and feel

unstoppable, you're in the right place.

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Let's get started.

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Welcome to episode four.

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And today's topic is all about how to

negotiate your worth, how to ask for

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salary pay rise, or to negotiate a higher

salary when you've been offered a job.

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It can feel difficult and often

people, shy away from doing it.

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It's really important to be prepared both

practically, but also in terms of mindset

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What I'm going to take you through

is four or five key things to bear in

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mind when you are about to do this.

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The first thing is what

is driving your request?

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Understanding Why am I needing to have

more money or why do I want to negotiate

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a higher salary at job office stage?

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Is it because I'm not actually happy

doing what I'm doing at the moment?

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Often, what happens is if something's

not working in our current job

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or our current organization, we

can focus on the money side.

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You know, they're not paying me enough to

take all this stress or they're not paying

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me enough to deal with this kind of work.

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But actually the research shows that

it's only money becomes that issue

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when other things aren't in place.

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It's definitely worth understanding

if it's because I'm not

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happy in my current role.

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What's not working for me.

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That could actually lead you to take

other action as well, which I'm not

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going to get into now, but it's good

to know, , is this desire to have

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more money because something else

isn't working in my current job?

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Or is it because there's a

change in responsibilities?

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Maybe you've been asked to take on

a new project, you've been given

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additional responsibilities or the new

potential job is going to be bigger.

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You actually want to have a

higher salary to reflect that.

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Or is this about a need for recognition?

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In your current job feeling actually I'm

not being recognized for all the hard

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work I'm putting in, because not only

does that drive your desire to have a

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pay rise, but also means you might need

to have a conversation with your boss

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about recognition and getting the type

of recognition that's going to keep

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you motivated in your existing job?

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Or could it be that you feel that

what you're earning isn't comparable

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to other people in the organization

who are doing similar jobs?

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That could be around gender, or it could

be around knowing that actually less

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experienced colleagues who've come in

after you've joined are earning higher

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salaries and that sense of it's not being

fairly, , distributed amongst, , the team.

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Understanding what is driving your

motivation and also understanding what

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you would do with that extra cash.

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If you're going to be asking for

a significant amount of money,

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what would you do with it?

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Is it because you want to save more?

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Do you want to be able to have a

bigger mortgage or buy a house?

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Is it about increasing your

lifestyle, having better

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holidays, that kind of thing?

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Because that can also

help your motivation.

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to ask for more because

sometimes we'll put it off.

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We're like, okay, I'll do it next

year or I'll do it at appraisal or

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I'll do it at the next opportunity,

but really understanding a what's

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driving your motivation and be what

you want to use that extra cash for

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can help to fuel your decision to

take this action now and ask for a

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pay rise or negotiate a higher salary.

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That's the first thing.

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The second thing is to do your research.

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, you can't just walk in and say, I

want to be paid more because I'm

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feeling undervalued at the moment.

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You want to be actually giving evidence

to your, , employer so you can make

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it easy for them to say yes to you.

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That's what we've got

to be thinking about.

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I've got to collect research and

evidence that means my employer

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can actually say yes to my request.

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I'm going to run through a few ways

you can do that because sometimes this

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can feel a bit tricky but you want to

be able to do some benchmarking and

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there's lots of different sources you

can look at for the benchmarking piece.

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There are sites like Glassdoor which

will have some Not necessarily for

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all job types, but there certainly

will be certain job types still

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have salary information for.

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So that's one option to look at.

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You can also look at adverts for

similar jobs and see what other kind

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of salaries that are being paid.

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What's the range of salaries that

are being offered at the moment?

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But always bearing in mind that the

jobs in adverts are starting salaries.

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So if your current salary is,

significantly lower than some of those

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starting salaries, and you've been in

your job for three to four years, that's

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giving you information about the fact that

you are falling below the market rate.

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Looking at job adverts and collating

that information can be really useful.

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Similarly, talking to people in

your industry, which can feel

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a bit uncomfortable, because

you can't say, oh, do you mind

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telling me what you're earning?

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But you could ask them if they

know what the range is, the salary

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range, in their current employer,

for the type of job that you are

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doing, or that you're being offered.

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, you can also talk to HR HR

contacts, obviously they're

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closer to the salary ranges.

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They're great source to understand

what the salary ranges in the industry

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in which you're working for both your

internal HR, HR contacts in the industry.

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Similarly, if you have a membership

body, if you're a member of, , say CIPD

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for HR professionals or the, , financial

bodies, marketing, fundraising, lots of

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different membership organizations, if

you're in a part of that, they will have

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access to our information on salaries.

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You can ring up , or get in touch with

the information office and ask them

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to release salary information to you.

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And you can also look at the competitors.

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Who is your employer's competitors

and look at what salaries they're

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offering for jobs in your area.

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Cause obviously that's going to be quite,

, powerful for your employer to think about,

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okay, I need to stay competitive to retain

and attract talent in my organization.

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You can also look at gender pay reports.

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Organisations that have over

250 headcount have to produce a

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gender pay report every year, and

that is in the public domain, so

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you can certainly look at that.

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They will also have an action plan as a

result of that gender pay report, so you

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can see what they've committed to in terms

of,, ensuring parity between the genders.

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That can also be part of

your evidence gathering.

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We've got, , thinking

about what's driving you.

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Then we've got thinking about gathering

evidence and information to be able to

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say, where am I in terms of the market?

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And, , how far away am I

from where I want to be?

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Then we want to prepare a business case.

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This is super important when we're asking

internally for a pay rise, but also

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when we're thinking about negotiating

that salary at job offer stage, we

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can use elements of the business case

to justify why we think we deserve

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a higher salary at job offer stage.

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, preparing a business case, helps to take

some of the emotion out of it because

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we're going to talk about the emotion and

managing that Because , it is emotional

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asking for a pay rise because it feels

a bit vulnerable you're putting yourself

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out there preparing a business case

helps to make it a little bit more.

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Factual and business evidence driven.

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What we want to think about though

is first of all, what do we want?

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, what is the actual salary

that we want to be asking for?

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And I would encourage you to be

bold here because this is your

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opportunity to, Renegotiate your

salary or ask for a higher salary.

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, and you want to be bold 'cause they might

negotiate you down and you don't want them

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negotiating you down from your minimum.

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Really thinking about what you want

and also crunching the numbers.

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Okay.

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So if you're gonna ask for a

five or say 10 K pay rise, what

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does that look like monthly?

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What does that look like after tax?

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And how motivated would that feel for you?

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Maybe I'll only ask for a grand.

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That is going to be nothing after tax

on a month on your monthly salary.

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Really thinking about what do I want?

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What would make me feel good?

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, and being aware that they might

not say yes to your offer.

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They might negotiate you down.

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, the second thing is to, , think about

potential objections that they might

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have so that you can answer those

objections in your business case.

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what might they say as a reason

why they can't give you this

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and how can you navigate that?

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What solutions could you come up with?

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, the third thing would be to think about

demonstrating the value that you bring.

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, thinking about what you've delivered,

what you've achieved over the

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last six months or so and putting

that into your business case.

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Thinking about how you can showcase

the added value that you bring,

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, because we're all individuals and

we'll all have different strengths,

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different experiences that contribute

to us doing our jobs really well.

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, think about, , if I left,

what would they miss?

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What would the organization not have

that I bring that's unique to me?

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Demonstrating your added value.

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And then obviously presenting

the research that you have done.

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, thinking about, structuring

your business case, you don't

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want a 12 page business case.

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You want to make it sharp

and punchy, easy to read.

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That's got all the necessary

information for them.

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, but also within that thinking

about who are the decision makers.

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Is it your boss who's the decision maker?

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Or are they gonna have to

take it higher up the chain?

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, is HR gonna be the decision maker?

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, what information do the decision makers

need and making sure that that's put

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into your business case because you don't

want them to say, well, we can't make a

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decision because we need more information.

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You want to preempt that so that your

business cases sound . Grounded and

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full of the information that they need.

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And then also be thinking about

who are the champions for me

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that I need to get involved.

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, is my boss going to be my champion?

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Cause they're going to

have to escalate this.

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So thinking about, what's important to my

boss, , that I can also demonstrate that.

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by paying me more, I'm going to

be able to, , solve more of their

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problems, make it easier for them.

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and I'm going to come on to the boss

relationship in a minute, but also

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thinking about maybe HR is going to be

my champion, because certainly HR will

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be involved in that salary discussion.

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They'll be thinking about precedent.

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They'll be thinking about

their salary ranges.

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They'll be thinking about the budget.

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So guessing HR involved in your

business case can be quite useful.

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If you've got a good relationship with

your HR contact, your HR VP for your area,

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, you can bounce it around with them.

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You could ask them for

salary range information.

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, you could even get them to have a

look at your business case before

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you submit it to your manager so

that you're getting their take on it.

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And they can be a useful source

of information in the organization.

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Going back to the relationship with

your boss, if they are going to be

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your champion and they're either going

to be the decision maker or they're

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going to have to champion you, thinking

about the foundational work you can do

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in advance of, putting your business

case in, , in terms of making sure

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you've got a good relationship with

them, that you're having regular one to

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ones, that you're selling yourself at

those one to ones, you're telling them

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about, , what you do, the challenges

you negotiate, navigate, the things

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that you've done that's added value.

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So they know your contribution.

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They're going to be.

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able to sell in your contribution

much easier because you've built

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that good foundation with them.

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, if you don't necessarily have a

strong relationship with your boss

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now, but you're wanting to put in a

business case, then thinking about

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building that relationship with

them, , and maybe bringing out more

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of what you do when you're having a

one to ones with them will be useful.

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And also you want to think about

the best time to ask for a pay rise.

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, if you've just delivered a great

project for them, , and they're

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really valuing your contribution,

that can be a great time to then

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be having that pay rise discussion.

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Or, , if maybe you're thinking about,

okay, January, there's a lot of

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movement in the organization, they'll

be worried about people leaving.

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Typically, it tends to be a bit of shift

in people changing jobs in January.

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That might also be a good time when

they're worried about retention.

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So thinking about your

timing is important too.

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And then practically, you want

to book a meeting with your boss

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to talk about your business case.

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You don't want it to come

as a surprise to them.

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When you're booking a meeting, you want

to give them a heads up that you want

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to have a salary discussion with them.

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So they're not feeling on the

back foot or feeling defensive.

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, they know what's coming.

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They know what, , what you want

to be talking to them about.

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If you're thinking about, , negotiating

a hire, salary off the stage, then,

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, you want to be making sure that you

are really enthusiastic about the

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job that you're being offered, but

saying you want to think about it.

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Don't say yes, , until you've negotiated

that, , salary increase, because you're

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in a much stronger position when , they're

wanting you, you haven't said yes

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yet, , than if you said yes to the job.

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So they know they've got you already.

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Timing is really important.

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And don't think at job offer stage,

well, I'll maybe negotiate a salary

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increase, but I've been there for three

months, and I've shown what I'm worth.

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You're already an employee, then

your power of negotiation is reduced.

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Job offer stage is really when

you have the power to negotiate a

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higher salary or different benefits.

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Then the fifth thing we need to think

about is the emotional part of it.

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The first thing is to acknowledge that

you are feeling maybe a bit anxious, maybe

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a bit, , nervous about it, a bit scared

about doing this, maybe excited as well.

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But , there are going to be

emotions flooding around as you.

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present that, , that salary

negotiation, , whether it's with the

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potential employer or with your boss.

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, just knowing that, , those nerves,

those anxieties are going to come

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up, maybe naming them, talking them

through with somebody first, , even

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practicing your pitch or what you're

going to say can be helpful, can

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take away some of that anxiety.

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, and just knowing that actually there is a

potential for rejection, but that's okay.

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This is about, you in terms of your

work, it's not about you as a person.

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, and as always, we're going to talk about

a backup plan in terms of rejection

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as well, but also thinking about

what's the worst that could happen.

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It's not the end of the world if

they say no, it just means you've

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got choices about what you do next.

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Being able to position it in your

mind, , as okay, I'm going to

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have, , this conversation with my

boss, and it could lead to something

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really positive, or it could lead to

me rethinking, things for myself.

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, but it's not the end of the world.

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And also, I think there's something

quite important to acknowledge as

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well in terms of, , the potential

Pension pay gap particularly for women.

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This is super important to think about

whatever age you are Because the pension

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pay gap gender pension pay gap tends

to be about 40 percent Which is huge

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because typically women are earn less

because a they don't have these salary

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negotiations or, , pay negotiating

conversations as much as men do.

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And also women to take

time out in their careers.

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So there are gaps when they can't

contribute to their pension.

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So the pension pay gap can be

up to 40 percent by the time you

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retire, which is significant.

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What you can think about as a motivator

is thinking about your future self and

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what they would want you to do in terms

of this salary negotiation, because you

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do want to make sure that you are getting

higher salaries throughout your career.

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So your pension pay gap is smaller

because obviously having a lower

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salary cumulatively, , contributes

to that 40 percent pay gap.

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Thinking your 67 year old

self, , facing retirement, wants

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you to have this conversation now

and at all stages in your career.

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Every time you're being offered a

new job, you want to be thinking

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about negotiating that salary.

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At regular points in your career, , you

want to be thinking about, , having

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a pay rise conversation with your

boss because you don't want to

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have that 40 percent pay gap.

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You want to be having the opportunity

to have a great retirement as well as,

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living well throughout your career.

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Hopefully that's given you some

motivation as well around having

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these conversations because it's

easy to put them off to think,

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maybe I won't do that now.

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, then when you're in that conversation

with your boss, you want to be calm.

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, remember we've tried to

take the emotion out of it.

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You want to talk them through

your business case, which is why

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it needs to be short and punchy.

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You're going to give them a written,

, copy of your business case, but you

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want to talk them through it to explain

your rationale, particularly if they're

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going to have to be your champion and

represent you with other decision makers.

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And also not to expect an

answer straight away, okay?

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They're going to need to

go away and think about it.

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They're going to go away and

perhaps talk to people about it.

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But you do want to find out

what their timescale is, okay?

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So what's going to be the

timescale for their decision?

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You don't want this

hanging around for months.

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You want to know they're going

to be able to come back to you

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within a specific time period.

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Scale and you want to keep them to that

similarly if you are, negotiating that

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at job offer stage You want to know when

they're going to be able to come back to

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you to let you know Because you might have

other offers on the table , , and then you

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want to think about having a backup plan

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If they say no, for whatever reason,

you've got to think about what else

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would I accept if, , they can't say

yes to me, because There is a bit

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of reciprocity going to kick in.

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You've asked for something.

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If they can't say yes to it, they're

gonna feel like they want to give

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you something to keep you sweet.

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This is your opportunity to think

about, , what else might I, accept?

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Those other things could be

things like more flexibility.

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So you might say, okay, well could

I work a nine day fortnight so I

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could work five days, one week?

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four days the next week,

but be paid for 10 days.

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Obviously we don't want a salary

reduction here, but they might be able

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to give you flexibility, or it might

be they can increase their pension

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contribution to you, which is financially

valuable, or maybe you want to ask

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them to fund some training for you.

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Maybe there's a qualification

you want to do, or you want to

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increase your training part.

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Or, , maybe you want to build in a

review in three to six months time.

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And certainly at job offer stage, you

can think about all these things as well.

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If they can't say yes to your

higher salary, maybe there's

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other things you want to negotiate

with them at job offer stage.

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And then you also have to be clear

with yourself is would I leave or would

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:

I say no to that job if they're not

going to meet my salary expectations?

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But you want to be thinking through

that in a logical way, trying to

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take the emotion out of that, of

them saying no, and be clear with

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:

yourself about what the other benefits

are going to be to taking that new

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job if they can't meet your salary.

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:

, Or if it's your existing job, be

clear, , you don't want to make a knee

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:

jerk reaction of going, okay, they're

not saying yes to me, I'm just going to

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:

hand my notice and I'm going to leave.

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:

You want to leave, , on your terms.

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:

So you want to be leaving

for the right next role.

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:

You want to be you know, ending

your, time with that employer well.

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You want to have a good relationship

with your boss when you leave.

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:

You don't want to be leaving

because they've said no.

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But it gives you a choice.

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If they're saying, no, we can't

meet your salary expectations.

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Things are tight for us now.

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:

We can't, , do anything

for at least another year.

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:

That gives you information about,

okay, well, I've got choice to make

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:

then about whether I stay or go.

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:

, but , thinking about what other things

you might get renegotiate, , which

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don't always have to be financial.

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It might be about, okay, maybe I want to

work on this particular kind of project

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:

and maybe that will give you enough to

make you feel valued enough to stay.

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:

I hope that's given you food for thought.

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:

, these kind of pay discussions, they

are part of your personal development,

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:

, they are about you, doing that in a way

that allows you to , know your worth

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:

and ask for it to be assertive and

to, , know that you have put yourself

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forward to, , get the pay that you

are worth in terms of what you're

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:

bringing, what you're delivering.

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:

I do encourage you to to do this,

particularly if you're feeling that

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:

you're being underpaid in your current

organization, for whatever reason, but

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:

thinking about it in both practical

research business case way, and also the

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mindset way of managing your emotions,

thinking about your relationship, thinking

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:

about who the decision makers are, and

priming it for a successful outcome.

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I'd love to know, if you go for it,

if you do ask for a pay rise, and

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you're successful, do let me know.

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I'd love to, to hear how it went.

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. Thank you for joining me

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:

Thank you so much for listening

to this episode of the Unstuck

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:

and Unstoppable podcast.

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I have lots of free resources you

can access on my website, ww.career

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tree coaching.co uk, and I'll

also put links in the show notes.

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If you found this episode

helpful, then please subscribe

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:

so you don't miss the next one.

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:

And please do share it with a

friend and leave me a review

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:

and I will personally thank you.

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:

Remember, you're capable of more

than you know, shine brightly.

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Lead boldly and unlock the

extraordinary potential within you.

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Be unstoppable.

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