Female Fusion CEO, Jen Blandos, shares what it means to her to achieve her goal of helping other women build their businesses by offering an unorthodox pricing strategy that simultaneously challenges the status quo and tests the limits of her customers' willingness to pay. Jen shares several pricing strategies such as cost-based pricing, value-based pricing, pricing according to competitors, penetration pricing, loss leader pricing, and high initial pricing. Each of these strategies comes with its own pros and cons, and Jen's breakdown and analysis of each in this episode will make a huge difference in determining which one will work best for your business. "Pricing is such an important aspect of being an entrepreneur and it's really important that we get this right." In this episode, you will learn the following: 1. How to price your product or service as an Entrepreneur 2. Strategies for setting up a business pricing model 3. Investing in Loss Leader pricing to attract customers