28. Industry Insights: Why PR and content generation is such an important part of any communications strategy, with insights from a luxury brand from an interview with Wayne Bruce, the Director of Communications at Bentley Motors.

Topics discussed:

1. Why do PR?
2. The benefits of PR
3. Achieving coverage outside the specialist/core press
4. Being a content factory
5. Photography/video
6. Media relations

CONTACT

Instagram: @bentleymotors

Facebook: @Bentley Motors

Linkedin: @Bentley Motors