Artwork for podcast My Caravan Industry Insights Podcast
Industry insights : Wayne Bruce, Communications Director, Bentley Motors
Episode 2810th January 2023 • My Caravan Industry Insights Podcast • John Rawlings
00:00:00 00:42:52

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28. Industry Insights: Why PR and content generation is such an important part of any communications strategy, with insights from a luxury brand from an interview with Wayne Bruce, the Director of Communications at Bentley Motors.

Topics discussed:

  1. Why do PR?
  2. The benefits of PR
  3. Achieving coverage outside the specialist/core press
  4. Being a content factory
  5. Photography/video
  6. Media relations


Instagram: @bentleymotors

Facebook: @Bentley Motors

Linkedin: @Bentley Motors




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