Artwork for podcast Fire Footwear: Sneakers Talk (with Matt Frates)
Air Max 1: A Risk Worth Taking
8th March 2023 • Fire Footwear: Sneakers Talk (with Matt Frates) • Matt Frates | Matty Ice Media Network
00:00:00 00:19:00

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In 1987, Nike found themselves falling back to the mean and it needed to take a risk. In comes Tinker Hatfield and his architecture background. Taking inspiration from a Parisian building, he created a shoe that would be influential in the culture, and a consistent staple of Nike's line.

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