On this episode we are talking with Tom Shacham, Lead Engineer of KatKin, a personalized vet-formulated cat meals company. We dive into the journey of founders going door-to-door selling their cat food in London to a thriving DTC business with a loyal fan base.

We also chat about how KatKin uses educational content to engage with their customers, the effectiveness of using a simple onboarding quiz and their focus on retention as a foundation to ensure long term success.

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