Is best selling author on your bucket list? Meet Michelle Fishering, an expert in authorship and publishing with a mission to amplify impactful ideas. Along with host, Amy Lynn Durham, Michelle emphasizes the significance of creating content that resonates and encourages your audience rather than chasing bestseller lists. Learn about the pitfalls of focusing on bestseller lists, particularly the manipulations surrounding the Wall Street Journal and New York Times listings. Michelle advocates for perennial sales and creating meaningful, transformational content instead. You'll receive practical advice on self-publishing and seeking independent publishers, along with tips on avoiding cutting corners on essential aspects like editing and proofreading. Additionally, you'll hear about the publishing industry's lack of transparency, the importance of educating authors about their options, and the significance of maintaining your book's relevance over time. This episode provides valuable guidance for both aspiring and experienced authors from a book industry expert. Additional Resources: Connect with Amy Lynn Durham Learn More About Create Magic at Work Connect wtih Michelle Fishering More on PeopleForward Network Follow PeopleForward Network on LinkedIn