This week, in another episode of Short Circuit, Elijah is joined by Mark James, the founder of Panther Protection Services where they talk about the importance of personal and professional branding.
But why should protectors care about branding? Why does it even matter in our line of work? As Mark so aptly puts it:
“It matters because you are your brand. People's impression of your brand is the first impression that they get of you.”
So, whether you are an individual protector or a company owner, listen in to this week’s show to hear what your brand communicates about you and your professional reputation.
Topics discussed include:
And much, much more!
More about Mark “Six” James
Mark is the Founder and Executive Director of Panther Protection Services, LLC. He is a seasoned Close Protection Operator/Executive Protection Specialist with over 35 years of firearms, martial arts, and celebrity/executive protection experience. He is a former corporate executive, he got started in the security and protection business by providing firearms training to legislators, judicial members, and a number of business executives. He later became the Chief Security Officer and Personal Bodyguard for many of those same clients. He has performed protective services in over 35 countries across 5 continents and regularly protects government officials, corporate executives, entertainers as well as professional athletes.
Mark is also a member of the British Bodyguard Association, North American Bodyguard Association, The Summit Group, The Academy of High Threat Protective Studies, Anti-Terrorism Accreditation Board (ATAB), honor graduate of the International Academy of Executive Protection Agents, recipient of the prestigious Golden Gun Award, honor graduate of ICON Services Celebrity and VIP Training and Advanced Executive Protection Course, International Close Quarters Protection Operators Association, International Association of Close Quarter Combat Specialist, Kuroshi-Do Martial Arts Hall of Fame, and the Sikaron Karate Federation where he holds the rank of 3rd Dan and the Kenpotaijeetsu RB MMA where he also holds the rank of 3rd Dan. He received his Bachelor of Science Degree in Public Relations from Florida A&M University.
As a Firearms and Combatives instructor, Mark provides Firearms and Combatives training to a number of bodyguard training academies, security companies, executive protection agencies, law enforcement officers as well as private citizens.
Mark is also an internationally published author, keynote speaker, security consultant to educational institutions and frequent contributor to a number of print, broadcast and online media, and the author of a number of security, firearm, and protection publications, including:
More about the Circuit
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