Shownotes
It’s Episode 15 of the podcast and this week we are joined by Joyann Boyce, an inclusive marketing consultant and founder of the Social Detail. Joyann is a fierce advocate for diversity and inclusion within marketing and tech, and is also a data fellow with the South West Creative Technology Network, researching data bias.
The Social Detail are empowering content creators to connect with a diverse audience and are on a mission to make it the industry standard by providing a content diversity benchmark. They also upskill and train teams to embed inclusion into the company values that represent current society.
What you will learn...
- Why Joyann does what she does
- The biggest inclusivity slip-ups/downfalls
- What is a charitable post
- Why language is important
- Why you need to engage with diverse people in your sector (the ones who are hard to find)
- Why it is so important to seek out different voices and opinions
- What is an intersectional opposite
- Why you have to be conscious about your social media posting (including reposting)
- Why following the data might not always be the answer
- Why the Creme Egg is a hot inclusivity topic
- How inclusive marketing is like a TikTok trend
- Why you need to keep being brave and defend your values when challenged
- Why you should be creative with copy when dealing with trolls
- Why the key to inclusivity is consistency
Resources mentioned in the show...
Get a chat started with Joyann on her Facebook, Instagram, LinkedIn and Twitter. Alternatively, you can visit the Social Detail website, Instagram, LinkedIn or Twitter to find out more.
