Rhetoric is the oldest communication discipline in the world. It underpins every great speech, every compelling argument, and every leader who has ever moved a room. And yet most speakers have never been taught it.
Simon Lancaster has spent his career mastering it. As one of the UK's leading political speechwriters, he has crafted words for heads of state, CEOs, and some of the most influential communicators in the world. His TEDx talk Speak Like a Leader has introduced thousands of people to the power of rhetoric -- and this conversation goes even deeper.
This is a remastered version of one of the most downloaded episodes in the show's history, and it's easy to understand why. Simon's clarity on how language actually works -- psychologically, politically, and professionally -- is genuinely rare.
What you'll learn in this episode
Why rhetoric is the one core communication skill every professional should possess, how writing speeches is like composing music and what that means for structure and rhythm, what most speakers get completely wrong when using metaphors, why corporate speak destroys trust and what to do instead, whether emotions or facts are more persuasive and in what contexts, what makes certain political speeches win votes regardless of content, and who Simon rates as the stronger speechmaker -- Michelle or Barack Obama.
About Simon Lancaster
Simon Lancaster is a political speechwriter, author, and TEDx speaker. His books include Winning Minds and Connect, both available on Amazon, Audible, and all major booksellers. His TEDx talks are available on YouTube. To work with Simon or learn from him visit bespokespeeches.com.
Connect with John:
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