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Craft a Content Strategy That Will Get Your Audience Where You Need Them To Be
27th January 2023 • Thoughts on Thought Leadership with Atiba • Atiba de Souza
00:00:00 00:00:53

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Please punch me in the face....

That’s probably how you feel when someone says....

"Before you post content, make sure you ADD VALUE."

But, what does it mean to ADD VALUE?

Here’s the truth:
Value is different for Everyone.

You cannot provide value to EVERYONE.

People are unique individuals with different needs, beliefs, and perspectives.

What one person values may not be valuable to another person.

So how do you determine what content to create?


When you hear "ADD VALUE", think of your customers. Think of your ideal target customer. Your niche. Your industry.

What kind of transformation do they want? What problem do they need solved?

That’s what you create content about. And that’s Valuable content.

I’d love to hear your thoughts in the comments. 🙌

#ťhoughtleadership #thoughtleadershipseries #thoughtleadershipmarketing #leadershipthought #leadershipthoughts