Adelina Bordea shares that small changes can make a big impact.

Talking points include:

What are the small changes you are talking about?

How do you know which small changes will have the biggest impact?

How do you know what changes to make?

How do you measure the impact these changes have?

How do you work with other internal teams to get these changes done?

What if it's likely to take a long time to get some basic changes done?

You say it is important to have a roadmap - what do you mean by this and what does a roadmap look like?

Read the full transcript of Adelina's interview at: https://majestic.com/seo-in-2025/adelina-bordea