Are you using AI to grow your sales or just to write emails faster?

Most sales pros have heard about AI, and many are already experimenting with it. But if you’re only using AI to summarize meetings, create agendas, brainstorm ideas, or clean up emails, you may be overlooking its biggest opportunity.

In this episode, Bradley Hartmann explores how LBM sales professionals can turn AI into a strategic thought partner and personal sales coach. Instead of focusing AI on the 80% of activities that produce only a fraction of your results, Bradley challenges you to bring it into the vital 20%. The work that strengthens your pipeline, identifies the right prospects, uncovers wallet-share opportunities, and helps you deliver measurable value to customers.

You’ll discover how to:

• Use AI to pressure-test your pipeline, uncover blind spots, and identify the opportunities deserving your attention.
• Turn AI into a personal sales coach by having it interview you one question at a time about your customers, prospects, goals, and sales challenges.
• Combine your knowledge of your customers and market with AI’s speed and analytical capabilities so you can spend less time behind a computer and more time having valuable conversations in the field.

Try These AI Sales Coaching Prompts

Copy and paste one of these prompts into the AI platform you use and let it interview you one question at a time:

• “Interview me, asking me one question at a time about the strength of my pipeline.”
• “Interview me by asking one question at a time about my plan to grow wallet share with these customers.”
• “Interview me, asking one question at a time about my most important prospect.”
• “Interview me, asking one question at a time about why I keep losing a certain kind of opportunity.”

Play this episode to learn how to make AI your strategic sales partner and focus more of your time on the activities that can drive future growth.

Listen to Episode 573 of The Construction Leadership Podcast

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected] or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.