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If you were a brand new real estate agent today, where would you even start?
In this episode, I'm sharing exactly what I'd focus on if I were building a real estate brand in today's market. So much has changed since I got started, and that means my advice has changed too. We'll talk about what actually matters when you're starting from scratch, the mistakes I'd avoid, why I care more about frameworks than rules, and where I'd spend my time and energy if I were building a brand today.
If you've been feeling like there's only one right way to build a real estate brand, this episode might change the way you think about it. So if you want to build a brand that feels like yours from the very beginning, hit play and let's get into it.
01:18 – What I'd focus on if I were a brand new real estate agent today
03:15 – Why showing more of yourself might be the missing piece in your brand
08:00 – Why I stopped following social media rules and started thinking differently
14:51 – The content mistake that's keeping too many agents stuck
19:37 – Why the little details in your content matter more than you think
20:47 – How to build a brand people actually want to connect with
22:12 – Why starting over isn't always the answer when your brand isn't growing
25:10 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community
🎥 Watch the podcast on YouTube: https://youtu.be/wCm6qBxbPf0
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Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
New episodes drop every Thursday!