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If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand
Episode 239th July 2026 • Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents • Alyssa Stalker
00:00:00 00:25:55

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🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

If you were a brand new real estate agent today, where would you even start?

In this episode, I'm sharing exactly what I'd focus on if I were building a real estate brand in today's market. So much has changed since I got started, and that means my advice has changed too. We'll talk about what actually matters when you're starting from scratch, the mistakes I'd avoid, why I care more about frameworks than rules, and where I'd spend my time and energy if I were building a brand today.

If you've been feeling like there's only one right way to build a real estate brand, this episode might change the way you think about it. So if you want to build a brand that feels like yours from the very beginning, hit play and let's get into it.

01:18 – What I'd focus on if I were a brand new real estate agent today

03:15 – Why showing more of yourself might be the missing piece in your brand

08:00 – Why I stopped following social media rules and started thinking differently

14:51 – The content mistake that's keeping too many agents stuck

19:37 – Why the little details in your content matter more than you think

20:47 – How to build a brand people actually want to connect with

22:12 – Why starting over isn't always the answer when your brand isn't growing

25:10 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

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COME HANG OUT WITH ME:

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This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

New episodes drop every Thursday!

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