AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how automation without curation can damage a company’s marketing efforts on the latest episode of the Shiny New Object podcast.

Hear Jeric’s top marketing tips and find out how Mars Petcare works with Automated Creative to boost creative effectiveness.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net