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The power of personas: Frida Ahrenby, GetAccept
Episode 917th March 2022 • The Changemakers • Shaped By
00:00:00 00:40:04

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Frida Ahrenby is CMO at GetAccept, a digital sales room platform on a mission to radically redefine the way companies run sales. In her role, she’s responsible for the company’s global marketing strategy and execution in all markets.

Having grown the marketing team from three people to 25 over the past two and a half years, our chat with Frida comes at a really exciting time for GetAccept. It’s a wide-ranging chinwag, covering category creation, personal branding, and - most importantly - the power of hyper-relevant customer personas.

Listen as we discuss:

• How to create detailed customer personas

• Learning and evolving personas for your marketing

• How brand creates demand

• Encouraging employee advocacy and personal branding

• What makes an effective leader in the B2B SAAS world

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