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Love Your Unsubscribes
Episode 5716th March 2021 • Coffee and Converse • Diane Mayor
00:00:00 00:04:20

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It’s natural to feel a little rejected when someone unsubscribes from your list but what if that unsubscribe was actually a bonus?

Key Takeaway

You need to care more about your engagement metrics than just overall list size if you hope to sell to them one day.

In This Episode

  • Why unsubscribing feels personal
  • How to think about it differently
  • Why the alternative is worse


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