Artwork for podcast Selling the Couch
299: Tips To Build Your Email List: Lessons From 300 Newsletters + 5k subscribers
3rd February 2022 • Selling the Couch • Melvin Varghese, PhD
00:00:00 00:18:14

Share Episode

Shownotes

If you are struggling to build your email list, today’s show can help! With over 300 STC newsletters and 5K subscribers, I’ve learned a few lessons about what works–and what doesn’t. We are fortunate that the STC newsletter has a much higher “open rate” than the 20% average, which can be attributed to what I have discovered along the way. Join me as I go solo today to share my insights that you can put into practice right now.

You’ll Learn:

● Why your mindset should be to make recipients excited to open your weekly newsletter

● My tips for building your email list through newsletters:

○ Spend time crafting the subject line. (The Headliner app helps!)

○ Write to one person. (Picture yourself sitting with a friend around a campfire.)

○ Use the intro section to share a personal story. (Have boundaries and safety considerations in place; I don’t say anything that would embarrass Grandma!)

○ Stick to a consistent format. (We use sections for an intro, top tool, podcast info, and top STC community posts. The Alltop and Airr apps help!)

○ Figure out how you can consume content throughout the schedule of your day, like during a commute, workout, daily hike, etc.

Resources mentioned in this episode:

Headliner, Alltop, and Airr

PODCAST SPONSOR: TURNING POINT HQ

David Frank is the Financial Planner for therapists whose goal is to help us transform your relationship with money. Dave and his team provide help for a range of things including helping us navigate student loans, strategic investing, and retirement.

Please visit sellingthecouch.com/turningpointhq to download "The 7 Money Mistakes That Therapists Make" + to get $200 off any listed service just for STC fans.

RESOURCES TO GUIDE YOUR BUSINESS JOURNEY

Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.

MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):

🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)


MY FREE GUIDES:


🎤 Start your Podcast: The QuickStart Guide

🖥️ The A To Z Online Course


MY COURSES:


🎧 The Healthcasters (A podcasting course + community for helpers/healers):

💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): 


MY FAVORITE SOFTWARE:


🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):

🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial):

🤖 What I Use For Evergreen Webinars (Easy Webinar)

🌐 My Website Host (SiteGround-Includes Discount)

🎨 My WebSite Theme (Divi)


MY FAVORITE GEAR:


❤️ STC Home Office Tour!

📔 My Online Counseling + Coaching Gear

🎥 My YouTube + Live Streaming Camera Gear


SUBSCRIBE TO THE STC PODCAST:


Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.

The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.

You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =

Or simply click below for ease =).

SUBSCRIBE HERE


LET'S BE FRIENDS:


💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues)

🌍 My website / blog

📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)


WHO'S THIS GUY? 


Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).

Mentioned in this episode:

We'd like to thank our Sponsor, zynnyme

When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

zynnyme

Today's Sponsor: zynnyme

When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

zynnyme