In this episode, David and Sukhjinder discuss the importance of knowing your audience, meet their search intent & ensure your content is “Helpful”.

Discussion points include:

Why is knowing your audience and meeting their search intent even more important in the age of SGE?

How do you know your audience?

How do you meet their intent?

How do you ensure that your content is helpful for both users and search engines?

What does having E.E.A.T.-worthy content actually mean?

How is this changing in 2024 and beyond?